Last updated: August 26, 2026
Quick Answer
The best online quiz maker depends on what you're optimizing for: FreshLearn is the strongest choice if you want quiz creation built into a full course-and-sales platform with 0% transaction fees; Interact and Outgrow are the strongest dedicated lead-generation quiz tools; and Google Forms is the best free option for simple, no-frills quizzes. Pricing among the dedicated quiz tools ranges from free (Google Forms) to $600/month (Outgrow's Business tier), with most creator-friendly options landing between $25 and $130/month. One tool previously listed here, Qzzr, no longer exists as an independent product; it was acquired by Riddle in October 2022, so it's covered under Riddle's entry instead of as a separate listing.
Key Takeaways
- Qzzr shut down as an independent product and was acquired by Riddle in October 2022. It's no longer a separate tool to evaluate; its former customers and quiz formats are now part of Riddle.
- FreshLearn's quiz maker is bundled into its course platform, with Pro starting at $49/month ($41/month billed annually) and No Brainer at $79/month ($59/month billed annually), both with 0% transaction fees.
- Typeform raised prices and cut its free tier: Basic is now $39/month ($28/month billed annually), and the free plan was reduced to just 10 responses per month in February 2026.
- SurveyMonkey's team plans are priced per user with a 3-seat minimum: Team Advantage runs about $25 to $30/user/month, and Team Premier costs approximately $92/user/month (billed annually), higher than a flat $75/month.
- Interact and Outgrow both offer meaningful discounts (roughly 30 to 40%) for annual billing that weren't reflected in list pricing here previously.
- Thrive Quiz Builder's Suite bundle costs $299 in the first year but renews at $599/year, an introductory-pricing detail worth knowing before committing.
Hey there, fellow creators and coaches.
Online quizzes are one of the most reliable ways to turn a passive visitor into an engaged lead: they gather first-party data, personalize recommendations, and give you a natural reason to follow up. Whether you're a marketer chasing conversions or a coach who wants a more interactive way to onboard new clients, a good quiz maker earns its keep quickly.
Below is the current lineup, with pricing verified against each tool's own site in August 2026.
Benefits Of Using Online Quizzes for Sales Enhancement
Increased user engagement through interactive content
Quizzes make things more engaging than static content because users actively participate rather than passively read. Tying interesting questions, challenges, and scenarios to your products or services helps people connect with your brand, and that deeper engagement tends to make your message more memorable.
Personalized recommendations based on quiz results
Quizzes act as a virtual guide, helping you understand a visitor's preferences and needs more precisely. Once someone completes a quiz, you can use the data to tailor product or service recommendations to their specific answers, which makes your pitch feel relevant rather than generic.
Data collection and insights for targeted marketing strategies
Quizzes blend engagement with data collection: participants voluntarily share information about their preferences and needs as they answer. That data helps you build more accurate buyer personas, spot trends, and refine your messaging over time.
Conversion rate optimization and lead generation
A well-designed quiz feels personalized, walks the visitor through a journey, and naturally leads toward your offer, while also telling you what that visitor actually wants. That combination is why quizzes are a genuinely effective lead-generation and conversion tool, not just a novelty.
Key Features To Look For In An Online Quiz Maker
Customization Options For Branding & Aesthetics
Look for platforms offering custom color schemes, logo integration, and custom fonts, so your quiz matches your brand rather than looking like a generic third-party tool.
User-friendly interface for easy quiz creation
A streamlined, intuitive interface lets you build questions, arrange them, and add multimedia without fighting the tool itself.
Diverse question formats (multiple choice, open-ended, image-based, etc.)
Multiple-choice, open-ended, and image-based questions each serve a different purpose: structured testing, deeper exploration, and visual engagement, respectively. A quiz maker that supports several formats gives you more room to design something that fits your topic.
Scoring & Feedback
A robust scoring system with customizable point values and comprehensive feedback ensures participants get accurate, useful results rather than a generic pass/fail.
Pricing
A transparent pricing structure that aligns with your budget and usage requirements matters more than any single feature. Weigh pricing against the features you'll actually use, not the full feature list.
Top 11 Online Quiz Makers
1. FreshLearn
FreshLearn is a platform for creators to build and sell online courses, cohorts, live workshops, and digital downloads, all from one dashboard.
What sets FreshLearn apart for this specific list is that quiz creation isn't a standalone product; it's built into a full course and sales platform, with 0% transaction fees on every paid plan.
Customization Options
- Choose from multiple question types, including multiple choice, true/false, fill-in-the-blank, and essay, to match your assessment format to your goals.
- Personalize grading, including variable point values and optional penalties for incorrect answers.
- Customize feedback per question, including its content, length, and timing.
User-friendly interface
FreshLearn's quiz maker has an intuitive question editor supporting multiple question types, a flexible answer editor, and a preview mode to check your quiz before publishing.
Diverse question formats
- Supports multi-select and multiple-choice questions, including multimedia elements like images, audio, and video within the question itself.
- Populate your question bank individually or via bulk upload for faster quiz assembly.
Scoring & Feedback
- Set a minimum passing percentage, plus positive and negative scoring at the question level.
- Randomize question order and answer choices to improve assessment integrity.
- Customize evaluations to support personalized learning paths.
Pricing
- Free: $0
- Pro: $49/month, or $41/month billed annually
- No Brainer: $79/month, or $59/month billed annually
- No Brainer+: $149/month, or $119/month billed annually
2. Outgrow
Outgrow is a no-code content marketing tool for building interactive content like quizzes, calculators, chatbots, assessments, polls, surveys, and forms, aimed at generating leads and boosting conversion.
Customization Options
- Choose from multiple-choice, checkbox, ranking, Likert scale, and essay question types.
- Build branching questions and pathways that dynamically adjust based on user responses.
- Fully customize backdrop, colors, fonts, and images.
User-friendly interface
Outgrow's drag-and-drop builder requires no coding, and its WYSIWYG editor gives real-time previews of your changes.
Diverse question formats
Multiple choice, true/false, fill-in-the-blank, matching, essay, hotspot (click on image areas), slider, and numerical questions are all supported.
Scoring & Feedback
Outgrow supports scored and graded quiz variations, letting you allocate points per answer and build either result-quizzes or evaluation-quizzes.
Pricing
Outgrow offers annual-billing discounts of roughly 15 to 20% off list price at most tiers, worth checking before committing to monthly billing:
- Freelancer: from $22/month
- Freelancer Pro: $25/month (annual)
- Essentials: $95/month (annual)
- Business: $600/month (annual)
There's a large jump between Essentials and Business: removing Outgrow's branding, custom domain access, and AI-powered suggestions all require the Business plan, a roughly 6x price increase from Essentials.
3. Riddle
Riddle's Quiz Maker focuses on effortless lead capture, sending collected email addresses directly to lists on platforms like Mailchimp. It's available as a WordPress plugin or via embed code, and it's fully brandable.
Riddle acquired Qzzr in October 2022, so if you're looking for what Qzzr used to offer, Riddle is where that functionality now lives, alongside Riddle's own broader format library.
Customization Options
Choose brand colors, fonts, images, and logos; fine-tune social sharing messages; and use custom CSS for full visual control.
User-friendly interface
An intuitive drag-and-drop interface, live preview, and built-in engagement statistics make quiz creation and monitoring straightforward.
Diverse question formats
Single Choice, Multiple Choice, Pick Your Favorite, Ranking, Slider, Upvoting, True/False, Essay, Matching, Hotspot, Video Responses, Code Execution, Personality Tests, and Logic Puzzles are all supported, a notably broad library.
Scoring & Feedback
Riddle offers two scoring mechanisms ("Total Points Achieved" and "Max Points Possible for Each Personality") plus customizable feedback ranging from a full results breakdown to a concise summary.
Pricing
- Essential: $69/month
- Pro: $129/month
- Business: $299/month
- Enterprise: from $799/month
4. Leadquizzes
LeadQuizzes is a quiz-creation platform with 75+ pre-designed templates and a drag-and-drop interface, aimed at turning website visitors into leads and sales.
Customization Options
Control font, color, borders, and shadows; add background and question images plus your logo; and manage privacy policy display and cookie tracking.
User-friendly interface
Auto-generated URLs, no-code embedding, customizable CTAs, and logic branching based on responses make setup straightforward, with direct or Zapier-based integration into your marketing stack.
Diverse question formats
Multiple choice, checkboxes, rating, text entry, date, time, NPS (Net Promoter Score), and Likert scale are all supported.
Scoring & Feedback
Customizable scoring weights, per-question feedback, and personalized result pages by score range, backed by analytics tools.
Pricing
- Standard: $37/month
- Pro: $74/month
- Premium: $186/month
5. SurveyMonkey
SurveyMonkey lets you build polls and surveys quickly, with a free basic tier and templates prepared by professional survey methodologists.
Customization Options
Choose from pre-designed themes or build your own with custom colors, fonts, and layout; add your logo; and use conditional logic to show or hide questions based on prior answers.
User-friendly interface
A drag-and-drop builder, pre-designed templates, integrated data visualization, and response tracking make SurveyMonkey accessible even without prior survey-building experience.
Diverse question formats
Multiple choice, rating scales, Likert scales, matrices, dropdowns, open-ended, demographic, ranking, picture choice, click map, file upload, slider, and benchmarkable questions are all supported.
Scoring & Feedback
Customizable questionnaires with multiple question formats, mobile-friendly delivery, and 100+ integrations (including HubSpot and Salesforce) support a range of feedback-collection use cases.
Pricing
SurveyMonkey's team plans are priced per user, with a 3-seat minimum, which is easy to miss on a quick pricing-page scan:
- Individual Standard: $99/month, or $39/month billed annually
- Team Advantage: approximately $25 to $30/user/month, billed annually (50,000 responses/year shared across the team)
- Team Premier: approximately $92/user/month, billed annually (100,000 responses/year shared across the team)
- Enterprise: custom pricing
Responses beyond your plan's annual allowance are billed as overages (commonly around $0.15/response), which can add up quickly for high-volume teams.
6. Google Forms
Google Forms is a free, full-featured forms tool included with any Google account, letting you add a range of question types, drag-and-drop reorder them, personalize with images or color themes, and collect responses in Forms or a linked Google Sheet.
Customization Options
Multiple question types (multiple choice, checkbox, short answer, essay), an answer key for auto-grading, variable point values, per-question feedback, section organization, conditional logic, and timers are all included at no cost.
User-friendly interface
Google Forms is genuinely easy to use, with randomization options, time limits, feedback collection, and one-click export to spreadsheets for analysis.
Diverse question formats
Multiple choice, checkboxes, dropdown, short answer, paragraph, scale, date/time, and image-based questions are all supported, with custom formats available via scripting for advanced users.
Scoring & Feedback
Google Forms natively supports point values and overall quiz scoring; section-wise score breakdowns require a third-party add-on like Scorecery.
Pricing
Free.
7. Interact
Interact is a dedicated quiz-making platform with a large template library, aimed at lead generation, social sharing, and detailed performance analysis.
Customization Options
Colors, fonts, images, logos, and question types are all customizable, with branching logic and personalized result pages. You can also replace Interact's own logo with yours for full white-labeling.
User-friendly interface
800+ templates, a drag-and-drop builder, conditional logic, and integrations with Facebook Pixel and Google Analytics make Interact approachable for both new and experienced quiz creators.
Diverse question formats
Text-based, image-based, and multi-select questions are all supported, along with dedicated personality-test and scored-quiz formats.
Scoring & Feedback
Assign point values per answer, set scoring ranges per result, and deliver tailored feedback to quiz-takers on completion.
Pricing
Interact offers roughly 30-40% off with annual billing.
- Lite: $39/month, or $27/month billed annually (up to 5 quizzes, 500 leads/month)
- Growth: $89/month, or $53/month billed annually (up to 20 quizzes)
- Pro: $209/month, or approximately $125/month billed annually (up to 50 quizzes, 8,000 leads/month)
8. Thrive Quiz Builder
Thrive Quiz Builder is a WordPress quiz plugin built into the broader Thrive Suite, a bundle of conversion-focused WordPress tools from Thrive Themes.
Customization Options
Multiple quiz styles, question types, and answer formats; customizable colors, fonts, and backgrounds; tailored results pages; and advanced features like branching logic, splash pages, and opt-in gates.
User-friendly interface
A drag-and-drop builder supports formats from simple multiple-choice to more intricate drag-and-drop or fill-in-the-blank quizzes, with media embedding and built-in analytics.
Diverse question formats
Multiple choice with buttons, multiple choice with images, and open-ended questions are supported, along with quiz logic, timers, and social sharing.
Scoring & Feedback
Choose from Number, Right/Wrong, Percentage, and Category quiz types, each with its own scoring approach.
Pricing
- Thrive Suite Quarterly: $99/quarter
- Thrive Suite Yearly: $299 for the first year
Worth knowing before you commit: the $299/year rate is an introductory first-year price. Renewal pricing is $599/year, roughly double.
9. ClassMarker
ClassMarker is a quiz maker built for teachers and businesses, with brandable exams, custom certificates, and a detailed results-analysis feature.
Customization Options
Multiple choice, true/false, fill-in-the-blank, matching, and essay question types, with per-question scoring and feedback settings, adjustable time limits and passing grades, custom themes, and branded certificates.
User-friendly interface
A clean, organized layout, straightforward quiz-type selection, and easy multimedia embedding make ClassMarker approachable for non-technical users.
Diverse question formats
Multiple choice, true/false, matching, free text, essay, fill-in-the-blank, hotspot, drag-and-drop, multiple responses, numeric, and ranking questions are all supported.
Scoring & Feedback
Automatic grading (including auto-graded or manually reviewed essays), flexible feedback timing, personalized pass/fail messaging, and comprehensive statistical reports.
Pricing
For Education:
- Free: $0
- Professional 1: $19.95/month
- Professional 2: $39.95/month
For Business:
- Professional 1: $39.95/month
- Professional 2: $79.95/month
- Enterprise: custom pricing
10. Typeform
Typeform presents quizzes and forms one question at a time in a polished, conversational interface, which has made it a longtime leader in interactive surveys and quizzes.
Customization Options
Multiple choice and essay question types, branching logic, scoring and calculation functions, personalized ending screens, logo and color branding, and accessibility features like text-to-speech and keyboard navigation.
User-friendly interface
A cloud-based, no-code, drag-and-drop platform with theme and font customization, built-in analytics, and integrations with Salesforce, Google Analytics, and Zapier.
Diverse question formats
Multiple choice, picture choice, true/false, ranking, opinion scale, rating, matrix, dropdown, and file upload are all supported.
Scoring & Feedback
Scores are available on every paid plan and function as variables usable throughout your Logic flow, including showing different ending screens based on a respondent's total score.
Pricing
Typeform's prices are higher, and its free tier is more limited, than previously listed here. As of a February 2026 change, the free plan now caps out at just 10 responses per month (down from a more generous earlier limit):
- Basic: $39/month, or $28/month billed annually (100 responses/month)
- Plus: $79/month, or $56/month billed annually (1,000 responses/month, branding removed)
- Business: $129/month, or $91/month billed annually (10,000 responses/month)
- Enterprise: custom pricing
11. Paperform
Paperform lets creators and small businesses build quizzes that feel like interactive experiences rather than standard assessments, using a document-style editor. A free plan is available for simple quizzes and forms.
Customization Options
27+ question types, conditional logic to show or hide questions based on responses, automatic grading with point values, personalized results pages, and full branding control. Integrates with 2,000+ apps.
User-friendly interface
A large template library and an accessible document-style editor support both simple quizzes and advanced logic, calculations, and workflows. Quizzes can be embedded, shared via link, or used as standalone landing pages.
Diverse question formats
Multiple Choice, True/False, Matching, Short Answer, Long Answer, Rating Scales, File Uploads, Calculations, and Matrix questions are all supported.
Scoring & Feedback
Point values (including weighted or conditional scoring) with dynamic score display via answer piping and calculations.
Pricing
- Free plan available
- Essentials: $24/month
- Pro: $49/month
- Business: $99/month
- Agency+: $190/month
- Enterprise: custom pricing
FAQs
1. What happened to Qzzr?
Qzzr was acquired by Riddle in October 2022 and no longer exists as an independent product. If you're specifically looking for what Qzzr used to offer, Riddle is the platform that now carries that functionality forward, alongside its own broader set of interactive formats.
2. What's the best free online quiz maker?
Google Forms is the strongest fully free option, with unlimited quizzes and no feature paywall for the basics. FreshLearn also offers a genuinely usable free plan if you want quiz creation bundled with course hosting rather than as a standalone tool.
3. Which quiz maker is best for lead generation specifically?
Interact and Outgrow are both purpose-built for lead generation, with branching logic, CRM integrations, and analytics designed around converting quiz-takers into leads. LeadQuizzes serves a similar purpose at a lower price point.
4. Does Typeform still have a usable free plan?
Typeform's free plan was reduced to 10 responses per month as of a February 2026 change, which makes it useful mainly for testing rather than running an actual quiz or survey at any real volume. For ongoing use, the Basic paid plan ($39/month, or $28/month billed annually) is the realistic starting point.
5. Is FreshLearn only a quiz maker, or does it do more?
FreshLearn is primarily a course-creation and sales platform; quiz creation is one feature within it, alongside course hosting, cohorts, digital downloads, email marketing, and checkout, all with 0% transaction fees. If you only need a standalone quiz tool with no course platform attached, a dedicated tool like Interact, Riddle, or Outgrow may be a simpler fit.
6. How much does SurveyMonkey actually cost for a small team?
SurveyMonkey's team plans require a minimum of 3 seats, so Team Advantage (roughly $25 to $30/user/month) starts at around $75 to $90/month for the smallest possible team, not the per-user list price alone. Team Premier follows the same 3-seat minimum at roughly $92/user/month.
7. Are there hidden costs to watch for with these tools?
Yes, a few worth knowing: SurveyMonkey charges overage fees (commonly around $0.15/response) once you exceed your plan's annual response allowance; Outgrow gates branding removal and AI features behind its much pricier Business tier; and Thrive Quiz Builder's $299 annual Suite price is an introductory rate that renews at $599/year.
You might also like
Hosted by
