How the Massage Association of Australia Delivers Its Members' CPE on FreshLearn

Problem Statement

What MAA Needed to Deliver Members' CPE

As a professional association, MAA promises its members continuing professional education as part of their membership. Delivering that well meant more than hosting videos: members had to be able to learn around their client work, see what each session counts for, and do it all under the MAA name.

• Flexible access: busy therapists needed to join sessions live, or catch up on recordings when their client schedule allowed.
• Clear CPE value: members needed to see how many MAA Points each course earns, and in which category, before they enrolled.
• MAA's own brand: CPE had to feel like part of membership, delivered on MAA's own web address rather than a third-party site.
• Simple registration and payment: members and other therapists needed to sign up and pay in one place, without the MAA team handling it by hand.

Solution

A CPE/D Portal Under MAA's Own Name

MAA's CPE/D Portal brings live sessions, recordings and CPE courses together on the association's own web address.

1. 1On MAA's own domain: The portal runs at education.maa.org.au with MAA's branding, so members learn with their association, not a third-party site.
2. 2Live sessions and recordings: Members join weekly live sessions, or watch the recordings as many times as they like, at their own pace.
3. 3CPE points shown on courses: Courses show the MAA Points they earn and the category, for example 1 MAA Point in Clinical CPE/D, so members know what counts toward their requirements.
4. 4Registration and payment built in: Members and other therapists register and pay for sessions through the portal's own checkout.

Implementation

How MAA Set Up Its CPE/D Portal

MAA built its portal on FreshLearn as a single home for members' CPE: live sessions, recordings and courses under the association's own name.

1. 1Its own web address: MAA connected its custom domain, so the portal runs at education.maa.org.au with MAA's branding.
2. 2Weekly live sessions, then recordings: MAA runs live sessions every week and adds the recordings to the portal, so members can watch them again or catch up later.
3. 3CPE points on courses: Courses show the MAA Points they earn and their category, so members can plan their CPE.
4. 4Registration and payment in one place: Checkout is built into the portal, so members and other therapists can sign up and pay without a separate system.

Results

10,000+ Enrollments in Members' CPE

• 32 courses published: Live-session recordings and CPE courses, from manual therapy mechanisms to neck pain and thoracic stiffness.
• 10,000+ enrollments: Massage and manual therapists have enrolled in MAA's courses more than 10,000 times.