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Case Study

How Mad in America Moved Its Global Mental Health Education to FreshLearn in Weeks

Mad in America is a non-profit working toward a new paradigm of mental health care, with a network of affiliated sites in 18 countries. When its course platform's bill jumped, it moved its education program to FreshLearn in a matter of weeks, and has since passed 10,000 enrollments.

Mad in America

Mad in America

Science, Psychiatry and Social Justice

Mad in America publishes science, news and commentary on psychiatry and social justice, “envisioning a new paradigm of mental health care.” Its education program offers video courses on psychiatry, social justice and mental health to learners around the world, and its network of affiliated sites in 18 countries also teach, including a multi-module course on anti-colonialism led by its India site. The courses are at education.madinamerica.com.

Non-ProfitMental HealthGlobal NetworkVideo CoursesMigration

10,000+

Course enrollments

28

Courses on FreshLearn

18

Countries in its network

Weeks

To move off its old platform

Problem Statement

Where Mad in America Started

Mad in America had run its courses on Teachable for a long time. Then, without warning, its bill rose to roughly three times what it had been paying.

  • A bill that roughly tripled, with no notice.
  • A hard deadline: the old plan would renew at the end of the month.
  • Years of courses, video and PDFs, and learners' records, that couldn't be lost in the move.
  • Instructors and learners in many countries who needed the courses to keep working.

Solution

A Fast, Safe Move

Mad in America's web developers pointed the team to FreshLearn, and the move started straight away.

  1. 1Migration started fast: FreshLearn's team began moving courses and learner data immediately, to beat the renewal date.
  2. 2Nothing lost: Courses, video, PDFs and learners came across intact.
  3. 3Its own address: The education program runs at education.madinamerica.com under the Mad in America brand.
  4. 4Room for the network: Courses from affiliated sites, such as the India site's anti-colonialism course, sit in the same catalog.

Implementation

From Decision to Live in Weeks

The team's main worry was losing data if the old platform was cancelled at month end.

  1. 1A short call, a quick decision: Mad in America joined on a yearly plan after one call.
  2. 2Free migration: FreshLearn moved the courses over three to four weeks while the old school stayed open.

Results

10,000+ Enrollments Since the Move

  • 10,000+ enrollments: Learners around the world have enrolled in Mad in America's courses more than 10,000 times.
  • 28 courses: On psychiatry, social justice and mental health, from Mad in America and its network.
“We needed to move quickly without losing any of our courses or our learners' data. FreshLearn handled the move in a few weeks, and our education program has kept growing since.”
Mad in America

Karin Jervert

Mad in America

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