How Lisa Mustard Turned The Therapy Show Into CE Podcourses on FreshLearn
Lisa Mustard, MPH, EdS, LMFT, hosts The Therapy Show, a podcast for talk therapists. Through Mustard Consulting, an NBCC Approved Continuing Education Provider, she turns episodes into “podcourses” that therapists listen to, pass a quiz on and get a certificate for, with more than 1,900 enrollments on FreshLearn.
Lisa Mustard
Host of The Therapy Show and Founder, Mustard Consulting, LLC
Lisa Mustard is a licensed marriage and family therapist in South Carolina. She has worked in a college counseling center and an addiction recovery center, and for the past 12 years with a military branch. She hosts The Therapy Show With Lisa Mustard, and through her company, Mustard Consulting, LLC, an NBCC Approved Continuing Education Provider (ACEP No. 7061), she offers CE to therapists. She also coaches therapists who want to use their skills outside the therapy room.
46
Podcourses and downloads
1,900+
Enrollments across two academies
2+ years
On FreshLearn
4 steps
Listen, quiz, evaluate, certificate
Problem Statement
What Lisa Needed
Lisa's podcast already reached therapists. To turn episodes into continuing education, she needed each one to work as a complete, self-study CE program, without her processing certificates by hand.
- Audio episodes that work as self-study CE programs, not just podcasts.
- A quiz and an evaluation that every learner completes before getting credit.
- Certificates of completion that learners can download as soon as they finish.
- Ways to sell: single podcourses, a bundle of all of them, and digital downloads.
- A clear statement of which programs qualify for NBCC credit.
Solution
Podcast Audio + Self-Study Course = Podcourse
Lisa's academy turns each episode into a podcourse that therapists complete on their own schedule.
- 1Listen at your convenience: Each podcourse starts with the episode audio, which therapists can play whenever suits them.
- 2Quiz, then evaluation: After listening, learners take a self-study quiz and complete a podcourse evaluation.
- 3Certificate on completion: Once they pass the quiz and submit the evaluation, they download their certificate of completion.
- 4Bundle and save: Therapists can buy single podcourses or a bundle of all of them, plus digital downloads, with one year of access.
- 5NBCC details up front: The academy shows Lisa's NBCC ACEP statement, and programs that don't qualify for NBCC credit are clearly labeled.
Implementation
How Lisa Runs It
Lisa runs her CE business from her own academy, with almost nothing to do by hand once a podcourse is live.
- 1Her own domain: Podcourses are at learn.lisamustard.com, linked from The Therapy Show.
- 2A second academy for a new audience: “The Promise of AI for Mental Health Professionals” runs in a separate academy of its own.
- 3Group sales: Group practices and agencies can ask for bulk discounts.
Results
1,900+ Enrollments From a Podcast
- 46 podcourses and downloads: A growing catalog built from The Therapy Show.
- 1,900+ enrollments: Including 478 in her separate AI course academy.
- More than two years on FreshLearn: Lisa has run her CE business on FreshLearn every month for over two years.
“I wanted my podcast to count for something in my listeners' careers. On FreshLearn, each episode becomes a podcourse: therapists listen, take the quiz, fill in the evaluation and download their certificate, without me handling any of it by hand.”
Lisa Mustard
Host of The Therapy Show and Founder, Mustard Consulting, LLC
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