How Advanced Clinical Education Grew Its Online Academy to 99 Courses on FreshLearn
Advanced Clinical Education (ACE) is an Australian provider of post-graduate education for physiotherapists, osteopaths, myotherapists, chiropractors, remedial massage therapists and exercise physiologists. It joined FreshLearn with 25 online courses and, more than two years on, runs 99 courses and webinar recordings in its own branded academy, with more than 13,000 enrollments.
Advanced Clinical Education
Post-Graduate Education for Allied Health Practitioners
Advanced Clinical Education set out to become the most trusted source of post-graduate education for practitioners in the manual therapy professions. It teaches physiotherapists, osteopaths, myotherapists, chiropractors, remedial massage therapists and exercise physiologists through in-person courses across Australia, including dry needling, functional cupping and anatomy wet labs, and through online courses, webinars and mentoring. Its online academy, ACE Online, runs on FreshLearn under its own brand.
99
Courses on FreshLearn, up from 25
13,000+
Course enrollments
~4x
Growth in the online catalog
2+ years
Running ACE Online on FreshLearn
Problem Statement
Where ACE Started
Before FreshLearn, ACE ran its 25 online courses on Teachable. As the catalog grew, the platform held the team back: it wasn't flexible enough for how ACE teaches, certificates couldn't be shaped the way ACE needed, help was hard to get when something needed fixing, and it did little to help ACE grow its online academy.
- Not flexible enough: courses had to fit the platform, rather than the platform fitting how ACE teaches allied health practitioners.
- Rigid certificates: limited control over what a certificate shows, and no simple way for a practitioner or employer to verify one.
- Support that didn't keep up: getting timely help from a real person was difficult.
- Little help to grow: ACE wanted a platform and a team that would actively help it build its online academy.
- Switching still felt risky, with 25 courses and enrolled practitioners to bring across, and ACE's wider team needed to be confident before deciding.
Solution
One Branded Academy for Online Courses and Webinars
ACE Online brings ACE's online courses and webinar recordings together in one academy on its own subdomain, under the ACE brand.
- 1A branded academy: ACE Online runs on aceonline.advancedclinicaled.com with ACE's own branding, linked from the main ACE website.
- 2Courses and webinar recordings in one catalog: Online courses sit alongside recordings of ACE's webinars, so practitioners can learn on demand.
- 3Certificates ACE controls, and anyone can verify: ACE designs its own certificates and chooses what they show, and each one carries a unique ID that practitioners, employers and professional bodies can verify.
- 4Room to grow: Every paid plan includes unlimited courses and learners, so ACE could keep adding courses without hitting a limit.
Implementation
A Smooth Start, With FreshLearn Taking Responsibility
FreshLearn made ACE's move its own responsibility, so the team could keep teaching while the academy was set up.
- 1A walkthrough before deciding: The FreshLearn team showed ACE the admin view and the member view, walked through the teaching scenarios ACE needed, and shared examples of similar customers.
- 225 courses brought across: The FreshLearn team handled the migration of ACE's existing courses.
- 3ACE Online launched: The academy went live on ACE's own subdomain, under the ACE brand.
Results
Two Years of Growth: 99 Courses and 13,000+ Enrollments
- From 25 courses to 99: ACE has nearly quadrupled its online catalog on FreshLearn, adding new courses and webinar recordings for allied health practitioners.
- 13,000+ enrollments: Practitioners have enrolled in ACE's online courses more than 13,000 times.
- Built by ACE's own team: ACE creates and publishes new courses itself, growing the academy at its own pace.
- A long-term home: ACE has run ACE Online on FreshLearn for more than two years.
“We were nervous about moving our courses. Our old platform wasn't flexible, our certificates couldn't do what we needed, and support was hard to reach. FreshLearn made the move their responsibility, and it was smooth. Two years later we've grown from 25 courses to 99, our certificates look the way we want and can be verified, and when we need help, a real person is there.”
Shaun Brewster
Executive Director, Advanced Clinical Education
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