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Case Study

How the Association for Child and Adolescent Counseling Runs Its Virtual Conference on FreshLearn

The Association for Child and Adolescent Counseling (ACAC) connects child and adolescent counselors from across the United States. It has run its virtual conference on FreshLearn for five years: registration, live sessions and recordings in one academy, with more than 5,000 enrollments.

Association for Child and Adolescent Counseling

Association for Child and Adolescent Counseling

ACAC Virtual Conference

The Association for Child and Adolescent Counseling brings together counselors who work with children and adolescents, in schools and in community mental health. Its virtual conference covers topics from play therapy with young children to adolescent mental health, with sessions on school counseling, grief and loss, trauma-informed practice, neurodiversity, and supporting families. Each year opens with a welcome from ACAC's president and a keynote from a leader in the field.

Professional AssociationVirtual ConferenceChild & Adolescent CounselingPlay TherapySchool Counseling

5,000+

Course enrollments

52

Sessions and courses

5 years

On FreshLearn

Live + recorded

Every conference session

Problem Statement

What ACAC Needed

Bringing counselors together from across the country is easier online, but a conference needs more than video links. ACAC needed one home for the whole event, year after year.

  • Conference registration and payment in one place.
  • A clear schedule, from the president's welcome and the keynote to every session.
  • Live sessions for those who can attend, and recordings for everyone else soon after.
  • Sessions that stay organized and available after the conference ends.

Solution

The Whole Conference in One Academy

ACAC's academy holds the conference from registration to recordings.

  1. 1Registration: Counselors buy their conference registration directly on the academy.
  2. 2Welcome, keynote and schedule: The conference home page carries the president's welcome, the keynote speaker and a downloadable schedule.
  3. 3Live sessions, then recordings: All sessions are recorded and made available a few days after the conference.
  4. 4A session for every interest: Each session is its own course, from play therapy and school counseling to grief, trauma and advocacy.

Implementation

A Conference That Runs Year After Year

ACAC has used the same academy for each conference, adding new sessions every year.

  1. 1One academy, every year: Each year's sessions are added alongside earlier ones.
  2. 2Access through registration: Most session enrollments come with conference registration rather than individual purchases.

Results

Five Years and 5,000+ Enrollments

  • 5,000+ enrollments: Counselors have enrolled in ACAC's conference sessions and courses more than 5,000 times.
  • 52 sessions and courses: A growing library of child and adolescent counseling topics.
  • Five years on FreshLearn: ACAC has renewed every year since it joined.
“Our virtual conference brings child and adolescent counselors together from across the country. Registration, the live sessions and the recordings all live in one place, so members who can't attend every session live can catch up afterwards.”
Association for Child and Adolescent Counseling

ACAC Conference Team

Association for Child and Adolescent Counseling

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