Sales Funnel Builder

Your Essential Guide to Sales Funnel Builder in 2024

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So, you’ve built a great website and have started getting visitors to your website. But let's face it, turning those website visitors into paying customers can feel like a never-ending battle.

There’s just too much competition going out there!

But what if there was a tool that could ease up this process, guiding potential buyers smoothly through each stage of the decision-making journey?

Enter the sales funnel builder: a software solution that is designed to simplify and optimize your sales process. This blog will be your essential guide to navigating the world of sales funnel builders in 2024.

We'll break down exactly what an effective sales funnel is, delve into the benefits these builders offer, and equip you with the knowledge to choose the features that best suit your business needs.

What Is A Sales Funnel?

A sales funnel is a visualization that shows you the journey of your potential customers toward becoming your paying customers.

Now, you might be thinking why is a sales funnel important?

Imagine a funnel with a large opening at the top and a narrow spout at the bottom. The large opening represents the vast pool of potential buyers, and as they progress through the sales process, the number of interested customers narrows down until only a certain percentage converts into buyers at the bottom.

Sales Funnel

This is a basic sales funnel model which is mostly used by companies and organizations. But again, it totally depends on the business model you follow.

However, the main goal of a sales funnel is to help you understand what your potential customers are doing at different stages of their buying process.

What are the Stages of Sales Funnel?

Coming to the stages of sales funnel, it is typically divided into three or four stages:

  • Awareness
  • Interest
  • Decision
  • Action

Let us now dissect each stage to understand it better:


At the top of the marketing funnel, potential customers are just realizing they have a problem or need. They might not even know that your solution exists yet. This is your chance to raise awareness of your brand and establish yourself as a thought leader in your industry.

Take this opportunity to create strategies to bring yourself forward. Strategies could include content marketing, thought leadership initiatives, social media marketing, SEO, influencer partnerships, educational events, and PR efforts.

This content should not only highlight the pain points your audience is experiencing but also offer insights, tips, and solutions that position your brand as an authority in the industry.


Once potential customers are aware of their problem and know you exist, they'll start researching solutions. In this stage of your potential customer journey, you should work on providing content that will guide your potential customers to make decisions.

This can be achieved through blogs, videos, webinars and other ways that can best present a solution to their problems.

No matter what strategies you use, make sure you highlight the unique features and benefits of your solution. Additional tip is to back it up with case studies and success stories. Those always work out!

Don’t forget to provide objective comparisons with other options available in the market, showcasing your strengths. Also, address any concerns transparently and engage with your audience to build trust.

Ultimately, your goal is not just to sell but to genuinely assist your customers in finding the right solution for their needs, establishing credibility and driving conversions along the way.


In this stage, the potential customers have already crossed the initial awareness stage and are now actively considering their options.

They’ve most probably narrowed their choices and are looking for solutions that best fit their needs. So, this is going to be a critical stage where you need to persuade them that your product or service is the best option.

To effectively engage potential customers at this stage, you need to highlight the unique features and benefits of your offering. One effective strategy is to emphasize the key advantages and value propositions of your product or service.

This could include highlighting its superior functionality, performance, reliability, or any other distinguishing characteristics that make it stand out.

As said earlier, you can use case studies, testimonials, and reviews to demonstrate real-world examples of how your offering has helped other customers achieve their goals.

Also, using persuasive messaging and calls to action can further encourage potential customers to take the next step in the purchasing journey.

This could involve offering limited-time promotions, discounts, or incentives to create a sense of urgency and motivate them to make a decision.

Action (Optional)

The primary objective of the action stage is to convert potential customers into actual buyers.

During this stage, you can employ various tactics to incentivize and encourage prospects to take the final step towards making a purchase. These tactics can include offering:

  • Free Trials: You can provide a limited-time trial allowing customers to experience the product or service firsthand, helping them understand its value proposition before making a financial commitment.
  • Discounts: Offering discounts or promotional pricing can create a sense of urgency and motivate potential customers to act quickly to take advantage of the savings. So, make sure you offer timely discounts to your customers
  • Special Offers: Another great way is to offer exclusive deals or bundles tailored to the needs or preferences of the target audience . This can entice them to make a purchase, especially if they perceive the offer as unique or beneficial.
  • Money-Back Guarantees: Assuring your customers that they would receive a refund if they are dissatisfied with their purchase is also a great option. This can allay their fears regarding the product's performance or suitability for their requirements.
  • Limited-Time Offers: Creating a sense of scarcity by promoting time-sensitive deals or limited availability can also prompt customers to act promptly to avoid missing out.
  • Personalized Recommendations: Leveraging customer data and insights gathered during the earlier sales funnel stages of the funnel to provide personalized recommendations or offers that resonate with the individual preferences or browsing history of each prospect.
  • Social Proof: Highlighting positive reviews, testimonials, or endorsements from satisfied customers can build trust and credibility, reinforcing the value proposition and encouraging others to follow suit.
  • Convenient Purchase Options: Streamlining the purchasing process with user-friendly checkout experiences and multiple payment options can reduce friction and make it easier for customers to complete their transactions.

What Is A Sales Funnel Builder Software?

Sales Funnel Builder

Simply putting it, a sales funnel builder software is a tool that businesses use to create sales funnels to convert their potential customers into paying customers.

The software typically allows you to:

Design and build landing pages: These are targeted web pages designed to capture leads, like email addresses, through forms.

Create email marketing campaigns: You can design and send targeted email sequences to nurture leads and convert them into customers.

Build sales pages: These pages present your product or service and convince visitors to buy.

Integrate with other marketing tools: This allows you to connect your new or existing sales funnel with your CRM, email marketing platform, or payment processor.

Benefits of Sales Funnel Builder Software (Why Use It?)

Sales Funnel Builder Software

For businesses looking to ease their sales processes and maximize conversions, sales funnel builder software is definitely going to be your best buddy. Take a look at some of the key benefits:


In this fast-paced world, anything that saves time and resources will always attract anyone. So, efficiency is one of the many benefits of a sales funnel builder software.

It allows businesses to create, manage, and optimize sales funnels more efficiently than manual methods.


A good funnel builder software will also offer you a high degree of customization, which means you can easily tailor your sales funnels to match your products, services, and target audience.

Other customization options may also include funnel templates, design elements, along with integration with other tools and platforms

Visual Representation

Since sales funnel builder software provides visual representations of the sales funnel, it makes it much easier for businesses to understand the processes in a simple way.

Visual representations can help identify bottlenecks, optimize conversion points, and track progress more effectively.

Split Testing

Many sales funnel builder tools also offer split testing capabilities, allowing businesses to test different elements of their funnels (such as headlines, calls to action, or pricing) to determine which variations perform best.

This data-driven approach can lead to significant improvements in conversion rates over time.

Analytics and Reporting

Another great benefit of good software is that it offers robust analytics and reporting features. It provides businesses with valuable insights so that they can keep track of their sales funnel performance.

These insights can further help identify strengths and weaknesses in the funnel, track key metrics, and make data-driven decisions to optimize conversions.


These tools also help you to integrate with other marketing and sales tools- email marketing

platforms, CRM systems, and payment gateways.

This integration proves really helpful as it streamlines the sales process, improves data consistency, and enhances the overall efficiency of your business.


Sales funnel builder software is often scalable, meaning it can grow and adapt along with the business. Whether a business is just starting out or experiencing rapid growth, these tools can accommodate changing needs and requirements.

Lead Nurturing

Sales funnel builder software can facilitate lead nurturing by automating follow-up sequences, delivering targeted content, and engaging prospects at various stages of the sales funnel.

This helps businesses build relationships with leads over time, increasing the likelihood of conversion.

What Features To Look Out For In Sales Funnel Software?

Sales funnel software can be a powerful tool to streamline your sales process and boost conversions. Here are some key features to look for:

Drag-and-drop builder

A good funnel builder software will always offer you with a user-friendly tool that will help you to design and personalize your sales funnel for a better visual experience. All of these without any coding experience!

Make sure the interface is intuitive, allowing you to select elements like text boxes, images, buttons, and forms, and then place them on a digital canvas where you can arrange and configure them according to your preferences.

Also, with drag-and-drop functionality, you should be able to easily adjust the layout, and style, and create content without any difficulty.

Pre-built funnel templates

Pre-built funnel templates are predesigned frameworks or blueprints that serve as starting points for constructing sales funnels.

Your software should offer a variety of templates that can be tailored to any scenario like lead generation, webinar promotion, or product launches.

Pre-built templates make it easier to select a template that aligns with their goals and then customize it with their branding, messaging, and unique features to suit their specific requirements.

This approach further streamlines the funnel creation process, allowing you to focus on refining your strategies and engaging with your audience effectively.

Landing Page Creation

Landing pages act as the digital storefront for your offering. So, make sure you select a tool that allows you to create amazing landing pages.

Look for software that offers intuitive drag-and-drop builders or customizable templates for creating visually appealing and conversion-optimized landing pages.

Your tool should allow you to easily add compelling content, engaging multimedia elements, and persuasive calls-to-action (CTAs) to guide visitors through the funnel.

Web Form Creation

Web forms are useful for collecting valuable visitor information like contact details, email addresses, and other important information. Therefore, your sales funnel software should allow you to create web forms that seamlessly integrate with your landing pages.

Keep in mind that your tool should help you create customizable web forms, along with options for various field types, conditional logic, and validation rules to ensure accurate data collection.

Additionally, advanced features like progressive profiling can help gather additional insights over multiple interactions without overwhelming the visitor.

CRM Integration

A CRM (Customer Relationship Management) system acts as the central hub for managing and nurturing leads throughout the sales process.

So, seamless integration between your sales funnel software and CRM platform is essential for organizing the data flow and automating workflows.

If you’re considering important features, you should also look for software that offers native integration with popular CRM solutions or provides robust APIs for custom integration.

Also, make sure it enables automatic lead capture, real-time data synchronization, and personalized communication based on prospect interactions.

Furthermore, the ability to track lead activity, assign tasks, and generate insightful reports within your CRM enhances visibility and enables informed decision-making.

Email Marketing

About $18 billion is the global email marketing market’s projected value in 2027, making it a cornerstone of digital marketing strategies due to its effectiveness in reaching and engaging with potential customers.

In order to send targeted emails, it's important that your sales funnel software has great email marketing capabilities- creating, scheduling, and sending targeted emails to your subscribers.

Make sure your software offers customizable email templates, A/B testing functionality, and detailed analytics to track the performance of email campaigns.

A/B Testing

In the context of sales funnel software, A/B testing allows marketers to experiment with different elements of their sales funnel, such as headlines, call-to-action buttons, images, or even entire landing pages.

By dividing traffic between these variations, they can identify which version drives more conversions or achieves other predefined goals.

Tracking & Analytics

Tracking and analytics functionalities are essential for monitoring the performance of sales funnels, understanding customer interactions, and making informed adjustments to improve outcomes.

Comprehensive tracking capabilities enable users to gather, analyze, and visualize crucial data points throughout the entire funnel journey.

5 Sales Funnel Builders For You (Our Recommendation)

1. Freshlearn

FreshLearn - Sales funnel Builder

Freshlearn is an all-in-one course creation platform that goes beyond just creating courses. It can act as a complete sales funnel builder for course creators. Its sales page builder allows you to design high-converting landing pages.

By showcasing course benefits, incorporating testimonials, and including clear calls to action, you can seamlessly guide potential students through the sales funnel, turning their initial interest into a paid enrollment.

Key features

  • Sales page builder: Craft stunning sales pages effortlessly with FreshLearn's intuitive page builder. No coding knowledge is required. Choose your template, personalize your content, and watch your pages come to life in minutes.
  • Drag-and-drop Editor: Experience the simplicity of Lego-like building blocks. The drag-and-drop editor allows you to effortlessly stack and rearrange content blocks with a few clicks, streamlining modular page design.
  • Pre-built themes: Select from a curated collection of pre-built themes, meticulously designed for optimal conversion rates and seamless accessibility across various devices.
  • Tailored checkout experience: Enhance learner engagement with a tailored checkout experience. FreshLearn's sales page builder includes unique features crafted to streamline payments and enrollment, ensuring a seamless journey for your learners.


  • Free: $0/mo
  • Pro: $29/mo
  • No Brainer: $49/mo

2. Clickfunnels

Click Funnel

ClickFunnels is a user-friendly platform designed especially for entrepreneurs with no coding experience. It makes your sales funnel process easier, helping you build your email list, nurture leads, make sales, and much more.

Key features

  • Templates: ClickFunnels offers a large library of pre-designed templates for different sales funnel types, such as sales funnels, product launch funnels, and membership funnels. This can save you a lot of time and effort
  • Drag-and-drop editor: The ClickFunnels editor is easy to use, even for those with no coding experience. You can simply drag and drop elements onto your pages to create your funnel.
  • Landing pages, email marketing, and webinars: Additionally, ClickFunnels comes with built-in capabilities for creating webinars, email marketing campaigns, and landing sites. You can put everything in one location and arrange your marketing efforts much more effectively.
  • Integrations: ClickFunnels integrates with a wide range of other marketing tools and services. This can make it easier to connect your sales funnels with other parts of your marketing automation.


  • Basic: $127/mo
  • Pro: $157/mo
  • Funnel Hacker: $208/mo

3. Leadpages


Leadpages is the ultimate solution for boosting your conversions effortlessly. With a platform that outperforms the industry average by fivefold, Leadpages makes it simple to promote your products, connect with new customers, and gain invaluable insights from seasoned marketing professionals.

Key features

  • Landing Page Builder: At its core, Leadpages excels at creating landing pages, which are crucial building blocks in any sales funnel. Their drag-and-drop interface and library of professionally designed templates make it easy to build attractive and high-converting pages for different stages of your funnel.
  • Conversion Tools: Leadpages goes beyond basic page building by offering features specifically designed to boost conversions. This includes pop-up forms, alert bars, and integrations with various payment gateways, making it easy to collect leads and payments directly through your landing pages.
  • Integrations: Leadpages integrates with many popular email marketing platforms, allowing you to seamlessly move captured leads into your nurturing campaigns. This is essential for building relationships and guiding them further down the sales funnel.
  • Simple Funnel Building: While Leadpages doesn't offer a fully-fledged funnel builder like ClickFunnels, you can create a basic funnel by linking landing pages together.


  • Standard: $ 37/ mo
  • Pro: $74/ mo
  • Advanced: Contact the team

4. Hubspot


HubSpot is more than just CRM software; it's a versatile tool for building and managing your sales funnel. With features like detailed contact insights, lead scoring, and document tracking, it offers a holistic view of your sales pipeline.

Plus, you can easily set up lifecycle stages and tag leads based on their interests and buying journey stages. It's the ultimate solution for optimizing your sales process.

Key features

  • Landing page builder:  Create high-converting landing pages to capture leads at the top of your funnel.  HubSpot's landing page builder allows for easy drag-and-drop design with no coding required.
  • Forms and popups:  Design engaging forms and popups to collect contact information from visitors.  HubSpot integrates seamlessly with your CRM, allowing you to automatically add leads to your funnel.
  • Email marketing:  Nurture leads with targeted email campaigns throughout the sales funnel.  HubSpot offers a robust email marketing platform with automation features to personalize your outreach.
  • Reporting and analytics: Track the effectiveness of your sales funnel with detailed reports and analytics.  HubSpot provides insights on conversion rates at each stage, allowing you to identify areas for improvement.


  • Professional: $90/mo/seat
  • Enterprise: $150/mo/seat

5. Kartra


Kartra positions itself as an all-in-one marketing platform that caters specifically to building and managing sales funnels.

It promises to streamline the process by offering a comprehensive suite of tools under one roof, eliminating the need to cobble together functionalities from various disconnected platforms.

Key features

Drag-and-Drop Editing:  Kartra features a user-friendly drag-and-drop interface, making it easy to visually design landing pages, opt-in forms, and other crucial funnel components, even for beginners with no coding experience.

Pre-designed Templates: To jumpstart the creation process, Kartra offers a library of professionally designed templates that cater to various industries and marketing goals.

Automation Engine:  A key strength of Kartra is its marketing automation engine. This allows you to create automated email sequences, tag leads based on their behavior, and trigger specific actions throughout the sales funnel, nurturing leads and driving conversions.

Integrated Elements: Kartra integrates various functionalities crucial for a well-rounded sales funnel. This includes tools for email marketing, membership sites, product sales, video hosting, and even appointment scheduling, all accessible within the same platform.

Funnel Visualization: Kartra provides a funnel mapper that lets you visually map out your sales funnel, giving you a clear overview of the customer journey and making it easier to identify potential bottlenecks.

Analytics and Tracking: To measure your success and optimize your funnels, Kartra offers built-in analytics that tracks key metrics such as conversion rates, open rates, and click-through rates.


  • Starter: $119/mo
  • Growth: $229/mo
  • Professional: $549/mo

Final Verdict

Now you're equipped with the knowledge of sales funnels and our top picks for sales funnel builder software. The right tool is out there to streamline your sales process and convert leads into customers.

Freshlearn stands out for its user-friendly sales page builder, jam-packed with features, all at an affordable price.

Don't wait to see the difference Freshlearn can make in your business - Sign up for your free trial today and experience the power of effective sales funnels firsthand!

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Rahul Mehta

Rahul Mehta

Empowering creators worldwide to create,market and sell "anything they know" :)