How to Build Your Personal Brand: Your Network for Success

Below are some practical, attainable, and very cost-effective ways to build your brand and move to achieve the next big thing in your career| Build Your Brand

You have worked really hard to reach the position you are in today. You are in a senior role with more than 10 or 15 years of experience. From here on, you don’t win jobs based on your interviews. It is purely based on how your potential employers find you.

Building a Brand for yourself is vital to go to the next level in your career.

Below are some practical, attainable, and very cost-effective ways to build your brand and move to achieve the next big thing in your career.

3 Simple Ways to Build Your Brand

1. Start Expressing your Thoughts and Opinions:

As you have been in the domain for more than a decade, you for sure know many things which the world around you might even think of. Start putting down your thoughts in the form of blogs. Today it is easy to create a blog. You can do it in Medium or LinkedIn Posts to start with.

Key Points to Remember:

1. Don’t worry about making it look perfect. Nothing is ideal in the world. The more you write, the better it will be. It will then become a routine.
2. Use the more accessible channels like Medium, and LinkedIn Posts to pen down your thoughts and publish them.
3. Use Grammarly to do the necessary grammatical checks.
4. Don’t worry about the number of words, super high-quality images, etc. The thoughts can be small, or big. What matters is penning it down.
5. Just Write as if no one matters to you.

Marketing Mavericks like Seth Godin, Neil Patel, and Rand Fishkin do not write like a publisher. They write just like normal human beings. They are the best people to learn from for brand building.

2. Go To Events:

Yes. Even today, the events matter. You might have a lot of meetups happening around you in the areas which are of your interest. Join them, and attend the meetups. You will meet lovely people out there. You will have a lot of exciting things to share and learn.

Key Points to Remember:

1. Don’t aim to attend some big conferences way away from home from day 1.
2. Start attending the meetups in and around your place. If you don’t find any meet up then it's an excellent opportunity for you to create one and gather like-minded people.
3. Once in a while, try attending online conferences and start e-meeting people.
4. After some time of doing the above points and you start interacting with many people, you can surely go and attend the big ones.

Companies in the fields of accounting, marketing, service, etc. conduct big events once a year wherein all the like-minded people of that industry or domain join in and share their knowledge.

3. Build Course:

what would be more rewarding than converting your knowledge into a structured course and selling it to the world? It is a beautiful way to help a lot of people who want to learn new things. The Internet is the medium that connects everyone in the world.

Courses give your brand a real booster. Everyone does not do it. Courses show your commitment to the domain you are in, the confidence you have in your domain, and your willingness to share it with a broader audience for good. These are the qualities is that every employer looks into in their senior management hires too :)

Key Points to Remember:

1. You don’t need to be an expert in technology to build and sell your courses. Just record using the platforms like Loom and upload on to FreshLearn and put the pricing. That's it, you can then start selling your course. Everything related to Hosting, security, payment gateways, and member management is taken care of by the FreshLearn platform itself.
2. Don’t worry if you see a lot of courses or videos on Youtube on your domain. “Bits and Pieces” of information here and there will not give complete knowledge. Your structured course for sure can.
3. Nothing is perfect. You just have to start it, and as you move on, it will become better day after day.
4. A consistent parallel income will come your way. Nothing is more satisfying than converting your passion into a regular income.

You don’t have to create a course on what is HOT, you create a course on what you are an expert at, and the world has millions of people who would love to learn from you. There is no Nobel profession other than SHARING YOUR KNOWLEDGE.

So what are you waiting for? Go ahead and start building your brand.

FreshLearn lets you transform your knowledge into an online school. Start creating your online courses and launch your online academy in less than 60 minutes.