Welcome Email Templates – Start Your Campaign Successfully
A welcome email brings a new lead into the fold after subscribing to your email list.
The contents of the welcome message must be informative and engaging, keeping the lead on the hook as you bring them through the sales funnel while previewing what they’re in for. For instance, if you send three emails a week, now would be the time to let the lead know your frequency.
Writing welcome emails can be easier said than done. You want to use the right wording and tone for your brand without being too salty.
With the best welcome email templates at your fingertips, you’ll be ready to craft engaging messages that achieve your email marketing objectives.
11+ Welcome Email Templates to Grab Interest
1. The Confirmation and Welcome
Who says you can’t combine a welcome email with a confirmation for subscribing?
Since you’re achieving two objectives at once, brevity is important to avoid confusing the reader. Here’s what you can write for your welcome message.
Welcome to [your business name]!
Thanks for joining us. Before we continue, verify your email address. Click the link below to get started.
Regards,
The [business name] team
2. The Thank-You Welcome Email
Share your appreciation for growing your contact list with this welcome message template.
[Name], thanks for signing up! We’re excited you’ve decided to join us. We have lots of goodies in store for you, like monthly newsletters, weekly recaps, and exclusives. Here are some resources just for you to get a taste of what’s to come:
Thanks again for being a part of the gang! We’re happy to have you.
3. The How-to-Get-Started Welcome Email
If you specialize in a product or service that requires activation or startup to use, don’t miss this example of a welcome email. It will help your subscribers start using your product or service and experience how awesome their lives can be.
Ready to get started? We thought so! Here are the steps required:
Step 1 – [explain]
Step 2 – [explain]
Step 3 – [explain]
Step 4 – [explain]
Step 5 – [explain]
See? Easy, right? Of course, we’re always here to provide support if you have questions or need a hand. Don’t hesitate to reach out!
4. The Who We Are Welcome Email
If your company is part of a conglomerate of businesses, let your new subscribers know for the sake of transparency what they’re signing up for.
Here’s a welcome email sample that does just that.
What We’re All About
Here at [company name], we’re part of a greater good, working with major industry names, brands, and influencers to inspire change. The movement has spread, so make sure you check out these great related brands.
Thanks!
5. The Stay Connected Welcome Email
You’ve already gotten a lead to join your email list, which is the hard part. Next, ask them to connect with you on social media so they can stay up-to-date on all your business is doing.
Try this welcome series example email template for size.
Let’s Stay in Touch
Hey, [name], did you know we’re on social media? We post the top industry insights, news, and trends and would love you to check it out and maybe give us a follow. Connect with us using the links below. See ya there!
6. The Welcome and Discount Email
Using welcome email templates is one surefire way to increase your open and click-through rates, but you also have another trick up your sleeve you can unleash: a discount code or exclusive sale attached to the welcome email. Here’s how.
Thank you for joining us! You’re now added to our mailing list and will be among the first to hear the hottest news, product drops, and special offers. As a thank-you for joining, please enjoy 20 percent off your first order using code NEWSUBSCRIBER at checkout.
7. Next Steps Welcome Email
Your new subscriber has joined. Now what? To help them make the most of your service, present the next steps in your welcome message, like so.
Thanks for signing up! It’s people like you who make our business so special. We’re thrilled for you to see what we have to offer as an exclusive email subscriber.
Ready to get started with our services? Click this link for a full tutorial on how to begin.
8. The Engaging Welcome Email
The example below from floral service Bloom is downright clever because it touches on the difficulties of writing a good intro. Use this welcome email template as your guide, but change it up to suit you.
Nice to meet you! We have a hard time deciding what to say here other than we’re happy to have you. You can start shopping right now via this link or learn more about our business here with a fun explainer video (we promise it’s short!).
9. The Tailored-to-You Quiz Email
Many companies provide customized services designed to maximize usage. Think a skincare brand that tailors its products depending on whether you have oily, dry, or acne-prone skin.
Peloton is another example of a service that customizes its offerings based on your needs in connecting you with an instructor. Some people are fitness beginners, others intermediate, and others still are seasoned pros. Each needs a different type of instructor.
If you provide a tailored service and want to offer your readers a quiz, check out this welcome email sample.
Hey there! We’re so glad you’ve decided to join us and want to learn more about our service. We tailor what we offer to suit your needs and lifestyle, so please take the quiz below so we can connect you with our best products.
10. The Personalized Welcome Email
Personalizing a welcome message means using the subscriber’s name in the subject line and email body. You should also mention something unique to them. Here is an example of what you could write.
Hey there, [name]! Thanks for being here. We’re so glad you decided to join us on this ride. Since you signed up on mobile, have you checked out our free app yet? It will take your productivity so much further, as you can check tasks, assign responsibilities, and complete assignments on the go!
11. First Freebie Welcome Email
If you think you’ll get phenomenal click-through rates by offering a discount, wait until you introduce a freebie. This will especially perform well when bundled into your welcome email templates.
Hey, [name]. This is for you. That’s right, you can select a freebie from this list for joining our email list.
We’re glad to have subscribers like you and want to maximize your value right out of the gate, so go on and choose something you like. It’s on us!
12. The Preview-of-Things-to-Come Welcome Email
Indicating the contact frequency and what kind of emails a new subscriber can expect will keep spam reports down. That’s especially good, as too many of those complaints can affect your sender's reputation, impacting the kinds of emails you can send in the future.
Try sending a welcome message like this:
Hi there and thanks for joining us. Now that you’re here, you’ll have access to the latest news and updates in [industry]. We’ll send weekly roundups of what the industry has been up to and monthly in-depth content like interviews and insightful, in-depth articles.
Of course, interspersed between all this are plenty of goodies you won’t want to miss!
13. The Family-Focused Welcome Email
Calling your new subscribers your “tribe” or “family” can increase loyalty and get them excited about the exclusive group they’re now a part of. Here is one of the best welcome email templates you can write.
You’re part of the crew now! So, what does that mean for you? Exclusive previews and access to our upcoming events, discount codes you won’t find anywhere else, and the hottest news and trends delivered right to your inbox!
Tips for Writing Welcome Emails
Are you ready to write after seeing those examples of welcome emails? Check out these helpful tips to get you started.
Write a Zinger of a Subject Line
Not to put any pressure on you, but your subject line is one of the most important components of your email. It’s the part of your message that will make a first impression, which readers will formulate in only seconds.
So, how do you write a killer subject line? Here are some can’t-miss pointers:
A. Watch your character limits: An email subject line can’t exceed 60 characters without your message being chopped off abruptly. This will occur regardless of whether your audience reads the email on mobile or desktop. You get about nine words, so use them wisely!
B. Ask a question: An open-ended, head-scratcher of a question that really makes you ponder will drive the most open rates. People will want to get an answer, so they’ll eagerly click.
C. Use emojis (but only some): Emails with emojis can fetch an open rate that’s 56 percent higher than an email without. However, that doesn’t give you free rein to pepper your subject lines with emojis. Don’t use more than three and remember that emojis count as one character apiece.
D. No spam words: Many seemingly innocuous words cross over into spam territory. Your subject lines (and email bodies) should not contain these terms:
- Credit
- Debt
- Access
- Cash
- Billing
- Million
- Billion
- Additional income
- Earn
- Be your own boss
- Best price
- Cash bonus
- Double your income
- Free quote
- Miracle
- Money back
- Once in a lifetime
- Save up to
- Get started now
- While supplies last
- You’re a winner
E. Personalize: Besides incorporating the recipient’s name into the subject line, touch on other relevant information, like a product/service recommendation based on their last purchase or a wish for a happy birthday.
F. Add a CTA: The best subject lines have a call to action, even a brief one. Saying “learn more” or “more inside” are good examples.
G. Use power words: Power words pack an emotional punch and can help your sagging open rates. Sprinkle these in your subject lines:
- Easy
- Cheap
- Amazing
- Unique
- Announcing
- Brilliant
- Forbidden
- Exclusive
- Now
Shorter Is Better
The welcome email templates above touch on a variety of different messages but share one common thread: they’re short.
There’s one primary purpose when sending a welcome message, and that’s to bring the new subscriber into the fold. Even if you decide to offer discount codes or add another purpose to the message, you can’t bloat the word count. You’ll lose reader interest.
Provide Value
What’s valuable to one reader might not be the same for another, so segment your audience when sending content. A valuable email might include resources, discount codes, or a starter guide.
Make It Easy to Unsubscribe
This one might seem strange to add to the list. After all, the point of sending welcome emails is to keep subscribers, not lose them. And while that’s so, you might find after a while that new subscribers don’t like how many emails they receive or no longer want to be on your list for myriad reasons.
Giving them an easy means of unsubscribing prevents them from forcibly reporting your messages as spam. Your sender reputation will remain intact so you can continue engaging with your interested audience segments through email.
Test Your Emails
This last tip is by far the most important. You must test your emails, including the subject line, CTAs, images, videos, links, copy, and the whole nine. Comparing different versions of your email among target markets will help you decide which elements resonate the most with your audience.
You can then confidently send messages that should generate higher open and click-through rates.
Wrapping Up
Welcome email templates help you master the difficult introductory email. You have so many email-writing styles to utilize here that you can showcase your brand personality and keep your audience engaged and eager for the next email!
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