How to Make Money on Twitter in 2024
Introduction
Why just tweet when you can tweet and earn? If you are a beginner creator, we understand that you might need some guidance on how to make money on Twitter in 2024. It does require some effort, but it is certainly doable.
The secret is to get traction, engage your audience, and identify profitable ventures that complement your objectives and brand.
Twitter has evolved far beyond a popular social media platform. With new monetization features like Super Follows, Ticketed Spaces, and Ads Revenue Sharing Programs, the potential to turn your Twitter presence into profit is now greater than ever.
A little creativity, hard work, and a plan will do the trick.
We’re about to share some actionable strategies to make money on Twitter, so grab a cup of coffee and keep reading!
Setting Up Your Twitter Account for Monetization
Twitter did not support monetization features until 2023. But now, it’s possible through revenue sharing and subscriptions.
Let’s discuss how to set up an account. To set up your Twitter account for content monetization in 2024, you'll need to meet specific requirements and follow several key steps:
- Verify and complete your Twitter profile: Your account must have a
1. Verified email address,
2. Profile picture,
3. Header image,
4. A concise bio, and
5. Two-factor authentication enabled.
- Activate Twitter professional tools: You should now see a "Monetization" tab in your account settings. It’s available in the mobile side menu or the desktop overflow menu.
- Join and Setup Payouts: Click 'join and set up payouts' to be directed to Stripe, Twitter's payment processor. Create a Stripe account and enter your banking details.
- Meet monetization requirements: Here’s the important part. Before you can work on the strategies to make money on Twitter, you must check your eligibility. For that, you must
- Be an X Premium subscriber ($8/month) or a Verified Organization ($200/month),
- Be active for at least three months,
- Live in a supported country,
- Comply with Twitter's regulations and
- Have at least 500 active followers and 5 million post impressions over the last three months.
If you don't follow the guidelines and still apply for Twitter monetization, your screen will show something like this.
Monetization Strategies on Twitter
Kim Kardashian earns around $10,000 for every single tweet endorsement. That should get you started on your journey to monetize Twitter. Monetizing Twitter relies on a few critical factors, like
- Audience size
- Engagement rates
- Twitter Monetization tools
It’s certainly a long road, but we’ll tell you how to begin. Here are a few proven strategies for leveraging Twitter to make some serious money.
1. Super Follows Subscription
If you’re creating high-quality content on Twitter and have a loyal following, why not monetize it? Yes, the platform offers subscription services from which creators can benefit.
Twitter’s Super Follow helps creators receive a monthly subscription fee from followers for letting them access exclusive content.
How It Works
Let’s see how to make money on Twitter in 2024 using Super Follows.
- Subscription Tiers: Creators can set a subscription fee for their followers at three levels: $2.99, $4.99, or $9.99, and earn monthly revenue. With this flexibility, you can cater to different audience segments based on the exclusivity or type of content you offer.
- Exclusive Content: By subscribing, Twitter followers can access unique content ranging from subscriber-only tweets to more personalized interactions like Q&As, behind-the-scenes looks, and other premium engaging content not available to non-subscribers.
Note how, in the below example the creator posts exclusive content for her Super Follow subscribers.
- Eligibility Requirements: To access Super Follows, creators must meet certain criteria:
i). Be at least 18 years old
ii). Have a minimum of 10,000 followers
iii). Have tweeted at least 25 times in the last 30 days.
- Revenue Share: Creators take home a significant portion of the revenue generated through subscriptions. Initially, they earn up to 97% of the revenue after in-app purchase fees until they reach $50,000 in earnings. Beyond that, the share changes, with creators taking home 80% of the revenue after the $50,000 mark.
Not clear? Look at this explanatory example.
2. Twitter Media Studio
If you’re looking for an all-in-one solution for your marketing and promotional needs, Twitter Media Studio is the way to go. It offers multiple features for you to upload, manage, and monetize your media content.
It's a hub for all your creative assets – videos, images, and GIFs – which can be managed and scheduled for posting directly on the platform.
Key Features:
- Video Management: You can upload videos, choose engaging thumbnails, and add titles and descriptions to optimize visibility and engagement. Adding an eye-catching video thumbnail and title can help you capture attention as users scroll through their feeds.
Look at this creative thumbnail from Dan Knowlton for his video on social media campaigns.
- Monetization: You can generate income by including sponsored ads within your videos. This feature can help you earn money directly from your content without seeking out advertisers yourself.
- Call-to-Action Buttons: You can insert call-to-action buttons to your videos, directing followers to your website or other unique affiliate links. This effectively drives direct traffic and enhances viewer engagement.
- Advanced Access Management: You can create a team in Media Studio and give each member a specific task, such as tracking statistics or uploading content. This helps maintain a collaborative and organized workflow.
3. Twitter Amplify
Twitter Amplify allows publishers to monetize their content through pre-roll ads that appear before the content. According to Twitter, advertisers looking to maximize their impact will find that pre-roll advertising enhances campaign awareness by 68% and message association by 24%.
Key features
- Ad Strategies: Amplify provides options for automatic or manual bid strategies for ad placements, helping maximize reach while controlling costs. You can set specific targets for your Twitter audience by demographics, interests, or custom audiences to ensure your Twitter ads reach the most relevant viewers.
Jif (@jif) packs a whole mini-movie into this 15-second pre-roll film. There is loads of laughter, lots of action, clothes suggestive of gladiators, and, oddly, peanut butter.
Using video editing skills, the company makes the product placement stand out and adds a logo to the left side of the screen to boost recall.
- Content Categories: With Amplify, you can choose which premium content categories your Twitter ads will appear in, ensuring relevance and alignment with your brand messaging. This targeted approach helps maintain the ad placements' quality and relevance.
- Creative and CTA Options: Twitter ads can be up to 140 seconds long, with various call-to-action options to direct viewers to your desired URL. This feature is crucial for converting viewer interest into tangible actions like visits or purchases.
The pre-roll advertisement for Southwest Airlines (@SouthwestAir) blends the instantly known tagline alongside a relatable and embarrassing situation. A Shop call-to-action button encourages viewers to examine the most recent airfare prices, and subtitles make the ad more accessible.
4. Ticketed Spaces
Taking social media beyond standard tweet exchanges, Twitter Spaces is a platform for real-time audio chats where users may participate in and lead discussions in real-time. If you’re wondering how to make money on Twitter in 2024 using Ticketed spaces, here’s a simple guide to get started.
Setting up Ticketed Spaces
To host Ticketed Spaces, creators need to meet certain criteria:
i). You must be at least 18 years old.
ii). You need a minimum of 1,000 followers.
iii). You should have hosted at least three Twitter Spaces in the last 30 days.
Once eligible, you can set the price for attending your Space anywhere from $1 to $999, giving you significant flexibility in monetizing your Twitter audience. Twitter takes a 20% cut from the revenue generated, ensuring that most earnings go to the host.
Creating a Ticketed Space
Creating a Space is straightforward:
i). Long press the Compose button and select the Spaces icon, or tap your Twitter profile image and select Spaces.
ii). You can schedule your Space up to 14 days in advance, making planning and promoting your event easier.
iii). During setup, you can decide who can speak and whether the Space is open to everyone or just those you invite.
Promoting your Space
Promotion is key to maximizing attendance:
i). Share your Space on Twitter and other social media platforms.
ii). Use the scheduling feature to set up your Twitter Spaces and generate interest.
Ticketed Spaces also allow for co-hosts and moderators, enhancing the interactive experience. You can control speaking privileges, discuss pinned tweets, and even mute or remove disruptive participants.
5. Tip Jar
Through the Twitter feature Tip Jar, users can receive cash assistance through tips obtained through third-party payment services. Although this feature is not required to be enabled, you can add it to your profile if you like. To enable Tip Jar on your Twitter profile, follow these steps:
To enable Tip Jar on your Twitter profile, follow these steps:
i). Navigate to 'Edit profile.'
ii). Look for and activate the ‘tips’ option.
iii). Link your preferred payment methods, such as PayPal, Venmo, Patreon, Cash App, or Bandcamp, which will appear on your profile.
Why should you use it?
- Creator Benefits: Creators receive 100% of the tips as the platform does not take a cut, although payment processors might charge a fee.
- User Convenience: This feature simplifies supporting creators without needing external affiliate links or separate transactions outside the platform.
Consider this: There are privacy considerations to remember, as tipping via some services like PayPal may expose personal information such as email addresses.
6. Sell Digital Products
Everything listed here is a lucrative way to make money on Twitter, but selling your digital products is by far the best. Since you have total control and may retain the full profit, this is the best method to earn money on Twitter!
Your fans are still sticking with you after all this time because they enjoy what you create, so why not monetize it?
Create Your Digital Product
First, decide on the digital product that aligns with your expertise and audience interest. Whether it's e-books, online courses, or comprehensive guides, ensure your content provides real value and addresses your target audience's specific needs or interests.
Consider using platforms like Gumroad to host and manage your products. These platforms offer tools for handling payments, downloads, and customer engagement.
FreshLearn is a great platform for creators looking to turn knowledge into a stable revenue stream. It allows you to create and sell digital products like ebooks or software seamlessly.
Market Your Product on Twitter
Use platforms like Gumroad to host and sell your digital products. These platforms are easy to set up and integrate well with social media. They allow you to handle payments and distribute your digital products directly to your customers. You can start promoting products through your Twitter presence by these steps:
- Post regularly: Create consistent content related to your product. Use engaging visuals and direct links to your sales pages.
- Use hashtags: If you want more people to see your posts, use relevant hashtags.
- Engage with your audience: Answering inquiries and discussing the product's specialty are great ways to engage with your followers.
- Cross-promotion: Use other social media accounts in conjunction to reach wider audiences.
- Customer reviews: Motivate happy consumers to write favorable reviews to increase their reputation and draw in additional business.
- Special offers: Run promotions or discounts during holidays or special events to boost sales.
Track performance
To track how well your marketing and sales campaigns are doing, make use of the analytics capabilities offered by both Twitter and your e-commerce platform. Pay attention to which types of posts generate the most sales or engagement and adjust your strategy accordingly.
Use this data-driven strategy to hone your sales strategies and cater to your target market more effectively.
7. Email List Building
59% of individuals use Twitter as their first source of news. Yes, the site that creates viral memes is THE place to learn about current events. Now is your chance to connect with the appropriate people and increase brand awareness!
And if you know what you're doing, Twitter may really help you grow your email list! Being active on Twitter will help you discover prospects looking for up-to-date information in your field. Here’s how you can effectively use this platform to direct website traffic and grow your email list:
- Start by ensuring your professional Twitter profile includes a clear and compelling call to action (CTA) that directs followers to your email signup landing page.
- Create content regularly that adds value and likely encourages shares and engagement. Use multimedia like images, videos, and infographics to increase interaction rates, which can lead to more profile visits and potential subscribers.
- Offer something valuable in return for email signups. This could be a free guide, a discount, or early access to exclusive services.
- If you're willing to spend the money, Twitter adverts can bring in customers who are genuinely interested in what you have to offer and prompt them to join your email list.
- Participate in trending relevant content posts and hashtags to increase the visibility of your tweets to a broader audience.
Sponsored Content and Influencer Marketing
According to research, the average Twitter user's purchase intent multiplies by five when sponsored tweets from their favorite Twitter accounts are displayed.
When you use influencer marketing and sponsored content creation on Twitter, you can increase the visibility and engagement of your business.
How can you put these plans into action? Let’s see:
- Develop a media kit: Before approaching brands, prepare a media kit that includes your biography, audience demographics, engagement metrics, and examples of past successful collaborations.
- Choose the Right Partners: When selecting brands to work with, ensure their products and values align with your audience’s interests. Don’t skip this because it helps maintain authenticity and trust, which are crucial for the Twitter success of sponsored content.
- Negotiate Your Contract: Base your rates on your follower count and engagement levels. Be prepared to negotiate terms that reflect your value to the brand, considering factors like content exclusivity and campaign duration.
- Create Engaging Content: Sponsored tweets should fit seamlessly into your regular content stream. They should be engaging and provide genuine value to your audience. This could be through informative posts, entertaining videos, or access to exclusive offers.
- Disclosure and Transparency: Always post sponsored tweets with a disclosure. Transparency builds trust and is also a legal requirement in many regions. Make it clear when content is sponsored by using hashtags like #ad or #sponsored and by directly informing your audience about the nature of the content.
To boost sales in US Walgreens shops, Pepsi launched a social media campaign with emotive limited edition packaging and the hashtag #SayItWithPepsi. The campaign aimed to reach millennials and encourage them to sip Emoji Pepsi while on summer vacation.
Here’s a collaboration by a content creator on the same campaign using sponsored tweets.
8. Twitter Blue
Twitter offers a premium subscription service called Twitter Blue. As a paid service, it provides extra features that improve the quality of Twitter chats and enhance the overall user experience.
Twitter's goal with Twitter Blue is to make the platform a better place where users can join and interact safely while reducing the number of fraudulent and untrustworthy accounts.
Key Features:
- Prioritized Conversations: It prioritizes your replies in conversations, making your interactions more visible to other Twitter users.
- Longer Video Uploads: Your subscribers can upload videos up to 60 minutes long, which is ideal for creators who want to share more comprehensive content without splitting it into multiple posts.
- Fewer Ads: You will have roughly 50% fewer Twitter ads, allowing for a cleaner and less cluttered browsing experience.
- Extended Tweet Length: You can post tweets up to 10,000 characters, breaking free from the traditional character limit to share more detailed content.
- Enhanced Security: There are additional security features like SMS two-factor authentication are included, providing an extra layer of protection for your Twitter account.
You need a verified Twitter account or X premium to access these monetization methods. In the kind of competition you can see on the platform today, the blue checkmark next to your name can make all the difference.
Wrapping Up
Now that you know how to make money on Twitter in 2024, you can start working on your content strategy right away. Whether you're an influencer, a personal brand, or someone looking to monetize a following, Twitter offers a variety of tools to reward your monetization efforts.
Each tool caters to different types of content and audience engagement and allows for personalized monetization strategies that fit your unique brand and follower base.
But why stop at Twitter if you can expand your digital business with FreshLearn? If you're ready to take your monetization efforts to the next level, this platform can be your perfect start.
FreshLearn enables you to effortlessly create, market, and sell online courses and digital products. With FreshLearn, you can design engaging online courses, host live workshops, and build a community, all while keeping 100% of your earnings. Try FreshLearn today and find the endless possibilities of turning your passion into income!
Top 5 FAQs on How to Make Money on Twitter in 2024
1. How many followers do you need to monetize Twitter?
To start monetizing on Twitter, you generally need at least 500 followers and to be subscribed to Twitter Blue (X Premium). With this subscription, you can access features like Super Follows and the ads revenue sharing program.
2. How much can you earn on Twitter?
Making money on Twitter can vary widely. For instance, with the revenue sharing program, users earn based on tweet impressions. An estimate is $8.5 per 1 million impressions. Subscription services like Super Follow allow creators to earn between $2.99 and $9.99 per subscriber monthly.
3. What content works best for Super Follows?
Content that works well for Super Follows includes exclusive valuable content, behind-the-scenes looks, in-depth guides, and personalized interactions. The key is offering value that regular Twitter followers don't get, which can be educational, inspirational, or entertaining.
4. How do you qualify for Media Studio and Amplify?
To qualify for Twitter Media Studio and Amplify, you must be a verified user and comply with Twitter's policies. Media Studio allows advanced content management and ad placements in your videos. Amplify requires high engagement and valuable content, and it's aimed at creators who can drive traffic significantly.
5. Is it worth paying for Twitter Blue?
Yes, paying for Twitter Blue can be worthwhile if you are serious about monetizing your Twitter presence. It offers features like longer tweets, prioritized replies, fewer ads, and access to monetization tools like Super Follows and the ads revenue sharing program.
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