Best Time to Post YouTube Shorts for Increased Visibility
Little things go a long way! - This is especially true with YouTube Shorts. Recognizing the rising demand for short videos, YouTube launched the Shorts feature in September 2020 and now has an estimated 2.3 billion active YouTube users monthly.
YouTube Shorts videos last 15-60 seconds, making things easier and quicker. But the flip side is since there is very little time allowed, you have to make the most of it.
When optimizing your YouTube Shorts, you should mainly focus on the YouTube algorithm, which considers your video’s views, engagement, and more. One such crucial factor to consider is ‘The best time to post your content.’ If you are a YouTube creator who wants to crack this code, this article covers just that.
What is the Best Time to Post YouTube Shorts?
You can increase your views by 2 to 5 times by posting your YouTube Shorts at optimal times. The best time to post your YouTube Shorts is between EST 3 to 5 p.m. on weekdays and EST 8 to 11 a.m. on weekends, says SocialPilot.
Protip: To better optimize your YouTube Shorts upload, create a schedule beforehand with a mix of content and the time you can post it. This will help you analyze your audience's behavior and viewing patterns. Grasping your channel’s analytics helps you alter your approach, which we will discuss later.
What is the best time to post YouTube Shorts, Depending on the Industry?
Though we have a fair idea of the ideal time to post YouTube videos, the timing can vary depending on your niche. Let’s see that in detail:
a. Food
Are you a food blogger whose content is all about delicious food and meals? The right times to post your YouTube Shorts are 7 a.m., 11 a.m. to 12 p.m. and 5 to 6 p.m.
b. Education
If you post educational content in your YouTube video, the correct times are 8 a.m., 11 a.m., and 3 to 4 p.m. Your viewers will ideally be students or working professionals, so post your Shorts outside their school and work hours, although this might change based on your specific viewers' timings.
c. Entertainment
Entertainment is the most popular niche, with 17% of total Shorts views. If your niche belongs in this category, focus on hitting your Shorts for morning video consumption, your audience’s lunch breaks, and nighttime for relaxation.
So, the best times to post your entertainment content would be 7 a.m., 12 to 1 p.m., and 9 to 10 p.m.
d. Travel
If you post travel content, you should focus on posting your Shorts in the morning and late-dinner evenings when people are eager to plan their new destinations. So, plan to post your YouTube Shorts between 10 a.m. to 1 p.m. as well as 9 to 11 p.m.
Psst. In addition to the timing, you should also focus on the number of Shorts you post daily. It is good to post no more than three Shorts per day as you do not want to overwhelm subscribers. Also, if you post long-form videos on the same day, try reducing the Shorts even more, as it might impact your content’s effectiveness.
How to Find the Best Time to Post Your YouTube Shorts?
The above timing information is based on general short uploads. Your specific YouTube channel and its audience will play a major role in deciding the best time to post your YouTube Shorts.
YouTube analytics make it easier to figure out your audience’s preferred watching time. YouTube provides real-time and extensive metrics that clearly show the right time to post Shorts to your target audience.
So, let’s understand how you can view and gain insights from YouTube analytics in YouTube Studio.
a. Navigate to YouTube studio
The first step is to log in to your YouTube studio. You can easily do this by using studio.youtube.com. YouTube studio is where you will upload your Shorts and videos, track your subscribers and their comments, know your video’s performance, and manage monetization.
b. Check out your channel’s analytics
Since YouTube Studio provides all the necessary metrics and statistics, you can easily grasp your target audience’s preferences and peak hours and take the required actions with the content, posting time, and more.
To access this, you need to select the ‘analytics’ section in the studio’s dashboard.
c. Navigate to Audience
Under the ‘audience’ tab in your analytics section, you will have all the information about your viewers. It is like an audience report (not just your subscribers). With this information, you can analyze the audience demographics, age, and gender, as well as their content preference (lives, videos, or Shorts).
This information will help alter your posting routine to fit into their requirement.
The most crucial information we need to find the best time to post YouTube Shorts is to check when your viewers are on YouTube. You can check in below the audience tab.
This table will give information about the audience.
- Maximum engagement: Darkest purple area.
- Least engagement: Light purple area.
In the above YouTube chart, you can see more viewers at 6 p.m. on Wednesday, whereas the least-watching time is between 6 a.m. and 12 p.m. every day.
It is important to note that this data applies only for 28 days. You may need to review it regularly to gain more accurate knowledge of the correct posting times.
How do you determine the best time to post on YouTube without using the audience report?
As you can view the audience report only if you have a certain number of subscribers and viewer data, how can you check when your YouTube video has the most engagement? You should do it manually.
The ‘viewer graph’ section will inform you about the total views in each hour in the past 48 days. Ideally, you can track this data monthly or quarterly to identify the peak times viewers watch Shorts on your YouTube channel. You can decide your posting times accordingly, relying on this data.
Protip: If you are new to YouTube and rely on manual assumptions, try testing the waters with various posting times. This YouTube strategy will help identify your audience behavior and engagement for a particular time, fix it, and stay consistent with that timing.
Factors Influencing Your YouTube Shorts Peak Hours
As we know, YouTube analytics is an excellent metric from which to start. Various factors influence your channel’s best time to post YouTube Shorts. They are:
a. Time Zones
If most of your audience comes from another time zone, remember not to post videos during inactive hours. For the GMT audience, for instance, avoid late evening hours; otherwise, most people would be sleeping if you are posting from the IST zone. You should also consider the viewer’s basic details and preferences to have enough viewer data to decide the optimal times.
b. Conduct a competitor analysis
A YouTube competition study can also help you monitor tour rivals' activities. Learn when they are often active and refrain from publishing simultaneously. Competitor analysis involves identifying competitors, analyzing their performance, and altering your YouTube posting schedule strategy.
Remember that though this gives you an idea of what to consider when posting YouTube Shorts, YouTube has a different algorithm for long-form videos and Shorts to cater to the global audience's preferences.
How Can You Optimize the Best Time to Post YouTube Shorts?
Now that we know how to identify the best time for posting YouTube Shorts and the factors influencing it, we need to optimize that time to the fullest. But how? Let’s see that in detail.
a. Tailor your content type
Various content forms have perfect posting times. While entertainment and humor content might perform better on weekends or evenings, tutorials could do best during business hours. Depending on the type of content and its specific audience, change your calendar for the best reach and interaction.
b. Optimize your channel
Write a thorough description, make sure that your channel art—a profile picture, banner image, and video watermark—is distinctive and high-quality, and then create a video highlight or trailer for your channel. You should also use relevant hashtags to optimize and effectively reach your target audience.
c. Utilize YouTube algorithm
The algorithm decides the ranking of your YouTube content on several feeds. It evaluates particular signals—such as views, watch time, interaction, and more—to determine the value of your video content and who should view it. Understand these points and publish YouTube videos for better reach and monetization.
d. Maintain consistency
Make your YouTube channel as busy as possible, whether a video or a short. Social media platforms' algorithms incentivize their creators to maintain consistency. So, you must have a social media content calendar to keep up your selected cadence of excellent content development.
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FAQs
1. Is there a best time to post YouTube Shorts?
Yes, there is the best time to post YouTube Shorts. However, this can vary from one creator to another depending on their niche, viewers, location, content type, and more.
2. What time do YouTube Shorts get views?
By utilizing YouTube's "Shorts shelf" and the algorithm's drive for original content, some Shorts start catching traction within 24 to 48 hours. Still, it can take more time. The algorithm sometimes takes a few weeks to pick up before consistently showing views.
3. How to go viral on YouTube Shorts?
You can quickly go viral in YouTube Shorts by:
- Give it a pleasing title.
- Count the first few seconds.
- Track the peak hours.
- Re-hook your viewers.
- Create consistently.
- Apply relevant hashtags.
- Publish YouTube videos at the right time.
4. How to get more views on YouTube Shorts?
To get more views:
- Optimize your video’s text in line with the SEO
- Use a storytelling approach for better reach
- Develop interesting thumbnails
- Explore different content types
- Utilize YouTube Shorts analytics feature
5. Can I upload 10 Shorts to YouTube per day?
It is always quality over quantity. It is not a good idea to post 10 Shorts in a day. Stick to 3 Shorts to avoid boring your viewers, and try to reduce them even more when you plan to post long-form YouTube videos on the same day.
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