Global Expansion Through Innovation: How MMS Institute Scaled Worldwide with FreshLearn
Founded in 1974, MMS Institute is a globally recognized leader in transformational coaching, offering certifications and training for over 50 years.

Dr. Cherie Carter-Scott
MCC, Founder of MMS Institute
Founded in 1974, MMS Institute is a globally recognized leader in transformational coaching, offering certifications and training for over 50 years. With a mission to empower individuals and organizations, MMS has trained more than 10,000 coaches worldwide. The institute’s renowned programs focus on fostering self-awareness, decision-making, and leadership, blending behavioral science with executive coaching. Today, MMS operates internationally through a network of global licensees, delivering impactful coaching both in-person and online.
50+
Years in operation
10,000+
Coaches trained
3+
Languages supported
24/7
Global access
Problem Statement
Transitioning from In-Person to Online Coaching
MMS Institute, known for its in-person coaching, faced challenges in transitioning to an online model while maintaining engagement. With strong beliefs in face-to-face interactions, the shift to virtual platforms raised concerns about preserving program quality.
- Strong belief in face-to-face interactions made digital transition challenging.
- Concerns about preserving program quality and engagement in online format.
- Need for technology adoption across a global network of licensees.
- Multi-language content delivery requirements (Chinese, Vietnamese, Thai).
Solution
Leveraging FreshLearn for Seamless Online Transition and Global Growth
MMS Institute turned to FreshLearn to effectively transition their in-person coaching programs to a robust online model.
- 1Course Creation: MMS replicated their in-person experience by designing comprehensive online courses, combining video lessons, quizzes, and interactive modules.
- 2Global Access: Through FreshLearn, MMS expanded their reach worldwide, offering 24/7 access to coaching materials in multiple languages.
- 3Licensee Program: FreshLearn’s affiliate and community management tools empowered global licensees to deliver coaching programs under the MMS brand.
- 4Continuous Learning: The platform’s flexibility allowed MMS to adapt content regularly, ensuring it stayed relevant and up-to-date.
Implementation
Implementing FreshLearn for Global Scale
MMS Institute leveraged FreshLearn’s tools to build their global online coaching platform.
- 1Course Creation: MMS replicated their in-person experience by designing comprehensive online courses, combining video lessons, quizzes, and interactive modules.
- 2Global Access: Through FreshLearn, MMS expanded their reach worldwide, offering 24/7 access to coaching materials in multiple languages.
- 3Licensee Program: FreshLearn’s affiliate and community management tools empowered global licensees to deliver coaching programs under the MMS brand.
- 4Continuous Learning: The platform’s flexibility allowed MMS to adapt content regularly, ensuring it stayed relevant and up-to-date.
Results
Empowering Global Growth and Transforming the Coaching Landscape
Through FreshLearn, MMS Institute achieved remarkable global expansion.
- 10,000+ Coaches Trained: Across multiple countries through scalable online programs.
- Global Expansion: Reached new markets and expanded licensee network.
- Multi-Language Delivery: Content delivered in Chinese, Vietnamese, Thai and more.
- Brand Integrity: High-quality, interactive coaching experiences maintained.
“FreshLearn has been a game-changer for MMS Institute. The platform allowed us to seamlessly transition our in-person coaching programs to an engaging, global online experience. We’ve been able to scale our reach and empower coaches worldwide, all while maintaining the integrity and depth of our training. FreshLearn truly helped us expand our vision and impact.”

Dr. Cherie
Founder of MMS Institute
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