Free Tool
Campaign URL Builder
Easily add UTM parameters to your URLs and accurately track the performance of your custom marketing campaigns.
Generated URL
Fill out the required fields above and your campaign URL will be generated here.
Understanding UTM
How UTM Parameters Work
UTM parameters are tags appended to URLs that help analytics tools like Google Analytics pinpoint exactly where your traffic originates. When a visitor clicks a UTM-tagged link, every tag is captured automatically — giving you precise, campaign-level attribution.
Example URL anatomy
https://example.com/pricing?utm_source=google&utm_medium=cpc&utm_campaign=spring_saleSource
utm_source
Identifies which site or platform sent the traffic to your page.
Examples
google, newsletter, facebook, linkedin
Medium
utm_medium
The marketing channel or type of traffic used to reach your site.
Examples
cpc, email, social, banner, referral
Campaign
utm_campaign
The name of your marketing campaign for easy identification.
Examples
spring_sale, product_launch, webinar_2026
Term
utm_term
Identifies paid search keywords that triggered your ad.
Examples
running+shoes, online+courses, best+lms
Content
utm_content
Differentiates similar content or links within the same ad or campaign.
Examples
header_cta, sidebar_banner, footer_link
ID
utm_id
An optional unique identifier for this specific campaign in your reporting system.
Examples
abc123, camp_001, q1_2026
Pro Tips for Better Tracking
Use lowercase for all UTM values to keep data consistent
Replace spaces with underscores or hyphens (e.g. spring_sale)
Create a naming convention document your team can follow
Test your tagged URLs before launching campaigns
Use utm_content to A/B test different ad creatives
Review UTM reports weekly to optimize campaign spend
FAQ
Common Questions
Everything you need to know about UTM parameters and campaign tracking.
UTM (Urchin Tracking Module) parameters are short text codes added to the end of a URL. They help you track where your website traffic is coming from by sending specific data to your analytics tools, such as the source, medium, and campaign name.
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