Transforming Operations and Driving Growth: How Kashish Yoga Achieved 3X Revenue Increase with FreshLearn

Problem Statement

Chaotic Operations in Managing Year-Round Course Enrollments

Kashish Yoga conducts live in-person training sessions every month for groups of 15-20 participants, running year-round. In addition, they offer online training to students worldwide. However, managing these operations has become increasingly chaotic.

• Fragmented Enquiry Data — Information from inquiries was scattered across emails, forms, and phone calls, making it difficult to track and manage.
• Complex Payment Processes — Payments were processed through direct links, but mapping them to the correct participants and enrolling them in the right courses was cumbersome.
• Manual Post-Purchase Engagement — Engaging students after purchase was a manual process, leading to missed communications and a disjointed experience.
• Inefficient Video Library Management — Managing the video library across Dropbox and Google Drive became nearly impossible.

Solution

Adopting FreshLearn — All-in-one Platform for Streamlined Operations

Kashish Yoga selected FreshLearn as the ideal solution to address their operational challenges.

• Platform Integration: FreshLearn was integrated into existing systems, with essential features configured to meet their needs.
• Centralized Enquiry Management: FreshLearn’s CRM centralized all student inquiries, automating follow-ups and improving response times.
• Automated Payment and Enrollment: The platform’s payment gateway streamlined payment processing and course enrollment.
• Student Onboarding Automation: Automation tools created consistent and timely communication with both in-person and online students.
• Video Library Migration: Video library was moved to FreshLearn’s content management system for easy access.
• Team Training and Support: FreshLearn provided training and ongoing support to the team.

Implementation

Implementing FreshLearn Across Operations

The implementation process involved integrating FreshLearn into Kashish Yoga’s existing workflow.

1. 1Platform Integration: Configured essential features to meet Kashish Yoga’s specific needs for both online and in-person training.
2. 2Centralized Enquiry Management: All student inquiries automated with follow-ups and improved response times.
3. 3Automated Payment and Enrollment: Streamlined payment processing and course enrollment, reducing errors.
4. 4Student Onboarding Automation: Created onboarding sequences ensuring consistent communication.
5. 5Video Library Migration: Moved entire video library to FreshLearn’s content management system.
6. 6Team Training and Support: Comprehensive training and ongoing support provided to the Kashish Yoga team.

Results

Increased efficiency and student satisfaction, leading to a 3X increase in revenue

• Increased Efficiency: Streamlined operations led to smoother enrollment processes and reduced manual workload.
• Improved Student Satisfaction: Enhanced communication and easier access to training materials resulted in higher satisfaction.
• Higher Revenue: Increased student retention and enrollment contributed to a 3X rise in revenue.
• Scalability: The organization is now better equipped to scale programs to meet growing demand.