Why Owning Your Sales Channel Is Key: Benjamin’s Journey from Udemy to FreshLearn

Problem Statement

Challenges of Relying on Marketplaces: Limited Control and Reduced Profits

While Udemy provided Benjamin with great visibility, he soon realized that on marketplace platforms, the focus is more on the platform and customers than the course creators.

• Dependence on Marketplace — Little control over the customer journey, pricing, or communication, limiting ability to build lasting relationships.
• High Commissions — Udemy’s commission structure significantly cut into Benjamin’s profits, reducing overall revenue.

Solution

Regaining Control and Maximizing Profits with FreshLearn

To regain control over his course business and maximize his profits, Benjamin chose to move his courses to FreshLearn.

1. 1Full Ownership of Customer Journey: Complete control over the entire customer experience—from pricing to communication—enabling him to tailor offerings and engage more effectively.
2. 2Zero Commissions on Sales: Unlike marketplace platforms, FreshLearn allowed Benjamin to keep 100% of profits from course sales.
3. 3Lead Nurturing through Masterclasses: Benjamin used FreshLearn’s Masterclass feature to regularly engage leads, offering high-value content that converted prospects into paying customers.

Implementation

Migrating from Udemy to FreshLearn

Benjamin transitioned his entire course library to FreshLearn and built direct relationships with his audience.

1. 1Course Migration: Moved all 21 courses from Udemy to FreshLearn’s platform with full control.
2. 2Direct Audience Building: Established direct communication channels with students, bypassing marketplace restrictions.
3. 3Masterclass Strategy: Used regular masterclasses to nurture leads and convert prospects into paying customers.

Results

Driving Growth and Maximizing Results with FreshLearn

• Higher Revenue: By eliminating high marketplace commissions, Benjamin saw a significant increase in overall profits.
• Increased Lead Conversion: Through regular Masterclasses and direct engagement, higher conversion rates and growing customer base.
• Stronger Brand Control: Complete ownership of the customer journey and pricing reinforced his brand.