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Case Study

From Tech-Novice to Thriving Online Educator: How Tim Launched a Successful Online Academy with FreshLearn

About Tim Hobbs

With over 30 years of experience as a professional problem solver and continuous improvement expert, he possesses extensive expertise in the field. As a certified Lean Six Sigma Black Belt (LSSBB), he has developed multiple problem-solving programs for various companies, with over 20,000 professionals having attended his programs.

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Problem Statement

Struggling to Scale In-Person Training

While in-person training in corporations offers great value, it's inherently limited by its dependency on his physical presence, making it an unsustainable and unscalable solution for long-term growth and impact.

Solution

Finding the Perfect Online Training Solution That’s Easy to Use

As Tim Hobbs himself is a problem-solving expert, he understood that the right solution would be to transition from solely in-person training to a more scalable model, i.e. offering online courses and digital training programs.

This approach allows for the replication of the high-quality training experience without the constraints of time and travel. Additionally, implementing a blended learning model that combines virtual training with occasional in-person sessions could maximize the benefits of both formats.

This would enable him to reach a larger audience, accept more assignments, and provide continuous value without being physically tied to each session.

Implementation

Tim Launched His Online Academy in Less Than a Week

Tim, not being particularly tech-savvy, sought a solution that was user-friendly, all-in-one, affordable, and offered continuous support via live chat and calls. His search led him to FreshLearn, where he was attracted by the ease of starting a free trial—no credit card required.

Within just a few days, Tim successfully launched his online academy using FreshLearn. Here’s how:

  • Created an On-Demand Course: Tim easily uploaded his videos and created a comprehensive online course.
  • Designed a Sales Page:Using one of FreshLearn’s customizable templates, Tim built a professional-looking course sales page.
  • Monetized with Ease:He placed his course behind a paywall, utilizing FreshLearn’s built-in, conversion-optimized checkout pages.
  • Automated Communication: Tim set up email sequences to welcome and engage his course participants automatically.
Results

Training 300+ Members Globally Through Online Academy

Within weeks of launching his online academy on FreshLearn, Tim saw remarkable success:

  • Increased Enrollment: Tim attracted over 100 students in the first month, a testament to the effectiveness of the course sales page and the seamless checkout process.
  • Revenue Growth:Tim generated $15,000 in course sales within the first 30 days at a discounted sales price, far surpassing his initial expectations.
  • Improved Engagement:The automated email sequences led to a 70% open rate and a 50% course completion rate, indicating strong student engagement and satisfaction.
  • Reduced Workload: The all-in-one platform saved Tim over 10 hours per week, allowing him to focus more on content creation and student interaction rather than administrative tasks.

Tim’s experience with FreshLearn not only made the process of launching and managing an online course straightforward but also significantly contributed to his financial and professional growth.

“FreshLearn gave me 100% control of my course. I simply uploaded my videos laid out the course to where I wanted to add my quizzes and assessment, and boom I was able to develop an online course it actually comes with embedded gateway payment system so I can also get paid for the work that I do.”

Tim Hobbs

US Veteran, Lean Six Sigma- Black Belt, MBA

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