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Case Study

Global Expansion Through Innovation: How MMS Institute Scaled Worldwide with FreshLearn

About MMS Institute

Founded in 1974, MMS Institute is a globally recognized leader in transformational coaching, offering certifications and training for over 50 years. With a mission to empower individuals and organizations, MMS has trained more than 10,000 coaches worldwide. The institute’s renowned programs focus on fostering self-awareness, decision-making, and leadership, blending behavioral science with executive coaching. Today, MMS operates internationally through a network of global licensees, delivering impactful coaching both in-person and online.

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Problem Statement

Transitioning from In-Person to Online Coaching

MMS Institute, known for its in-person coaching, faced challenges in transitioning to an online model while maintaining engagement. With strong beliefs in face-to-face interactions, the shift to virtual platforms raised concerns about preserving program quality. Adopting new technology became essential for their continued growth

Solution

Leveraging FreshLearn for Seamless Online Transition and Global Growth

MMS Institute turned to FreshLearn to effectively transition their in-person coaching programs to a robust online model. FreshLearn’s intuitive platform allowed MMS to create interactive, engaging courses that retained the depth of their face-to-face training. The platform enabled them to design rich content, including videos, quizzes, and assessments, which kept learners engaged and focused.

The implementation process involved the following key steps:

  1. Course Creation: MMS replicated their in-person experience by designing comprehensive online courses, combining video lessons, quizzes, and interactive modules.
  2. Global Access: Through FreshLearn, MMS expanded their reach worldwide, offering 24/7 access to coaching materials in multiple languages, including Chinese, Vietnamese, and Thai.
  3. Licensee Program: FreshLearn's affiliate and community management tools empowered MMS’s global licensees to deliver coaching programs under the MMS brand, facilitating international growth.
  4. A Continuous Learning: The platform’s flexibility allowed MMS to adapt content regularly, ensuring it stayed relevant and up-to-date while maintaining a high standard of learning.

FreshLearn provided the ideal solution to not only sustain MMS Institute’s programs but also expand their global footprint.

Results

Empowering Global Growth and Transforming the Coaching Landscape

Through FreshLearn, MMS Institute achieved remarkable global expansion, enabling them to train over 10,000 coaches across multiple countries. The platform facilitated a scalable model, allowing MMS to reach new markets, expand their licensee network, and deliver high-quality, interactive coaching experiences that maintained their brand’s integrity and impact.

“FreshLearn has been a game-changer for MMS Institute. The platform allowed us to seamlessly transition our in-person coaching programs to an engaging, global online experience. We've been able to scale our reach and empower coaches worldwide, all while maintaining the integrity and depth of our training. FreshLearn truly helped us expand our vision and impact.”

Dr. Cherie

Founder of MMS Institute

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