Transforming Operations and Driving Growth: How Kashish Yoga Achieved 3X Revenue Increase with FreshLearn
About Kashish
Kashish Yoga is a Yoga Alliance International (USA) certified Yoga Teacher Training School in Goa, India. Kashish Yoga is known for providing 100 hour, 200 hour, 300 hour teacher trainings and more. Kashish Yoga’s practice of yoga is traditional with a blend of modernization.
Chaotic Operations in Managing Year-Round Course Enrollments for In-Person and Online Training.
Kashish Yoga conducts two in-person training sessions every month for groups of 15-20 participants, running year-round. In addition, they offer online training to students worldwide. However, managing these operations has become increasingly chaotic, leading to significant dissatisfaction among participants.
Key challenges include:
- Fragmented Enquiry Data: Information from inquiries was scattered across emails, forms, and phone calls, making it difficult to track and manage.
- Complex Payment Processes:Payments were processed through direct links, but mapping them to the correct participants and enrolling them in the right courses was cumbersome and error-prone.
- Manual Post-Purchase Engagement:Engaging students after purchase with introductory courses and guidelines was a manual process, leading to missed communications and a disjointed experience.
- Inefficient Video Library Management: Although the video library was robust, managing it across Dropbox and Google Drive became nearly impossible.
Kashish Yoga urgently needed a solution to address these issues, as the disjointed systems were not only increasing operational costs but also leading to poor student experiences.
Adopting FreshLearn - All-in-one Platform for Streamlined Operations and Enhanced Experience
Kashish Yoga selected FreshLearn as the ideal solution to address their operational challenges.
FreshLearn is an all-in-one platform to run your courses and coaching business. Easily create, manage, market and sell your courses and training programs with FreshLearn. Reach a global audience, engage learners, and grow your brand with our all-in-one platform.
The implementation process involved the following key steps:
- Platform Integration FreshLearn was integrated into Kashish Yoga’s existing systems, with essential features configured to meet their needs.
- Centralized Enquiry ManagementFreshLearn’s CRM centralized all student inquiries, automating follow-ups and improving response times.
- Automated Payment and EnrollmentThe platform’s payment gateway streamlined payment processing and course enrollment, reducing errors and ensuring smooth transactions.
- Student Onboarding Automation FreshLearn’s automation tools were used to create onboarding sequences, ensuring consistent and timely communication with both in-person and online students.
- Video Library Migration Kashish Yoga’s video library was moved to FreshLearn’s content management system, making it easier for students to access training materials.
- Team Training and Support FreshLearn provided training and ongoing support to ensure the Kashish Yoga team could effectively manage the platform.
By implementing these solutions, Kashish Yoga significantly reduced operational inefficiencies, minimized participant dissatisfaction, and created a more seamless, engaging experience for students. The new system also provided the flexibility to scale operations as the demand for their training programs grew.
Increased efficiency and student satisfaction, leading to a 3X increase in revenue.
- Increased Efficiency: Streamlined operations led to smoother enrollment processes and reduced manual workload.
- Improved Student Satisfaction: Enhanced communication and easier access to training materials resulted in higher student satisfaction.
- Higher Revenue:Increased student retention and enrollment contributed to a noticeable rise in revenue.
- Scalability:The organization is now better equipped to scale its programs to meet growing demand.
“Freshlearn is a very user-friendly LMS platform. Their Support system is very quick and efficient and out there to help. They are always willing to listen to new ideas which might be a requirement for their customers and are always looking forward to better upgrades making their customers' life more easy. Thank you so much.”
Priyanka
Director of Operations, Kashish Yoga.Launch your online course today.
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