From local mentor to global LinkedIn coach: How CareerGuru scaled 6,000+ students, built rich course libraries, and a lasting community with FreshLearn

As Hammad’s audience grew, so did the complexity of what he offered: recorded trainings spanning hundreds of hours, live cohorts, downloadable toolkits, multilingual courses, and micro-products. The platform he was using couldn’t support the entire ecosystem — community features were weak, support was slow and impersonal, and the admin UX made it difficult to package, surface, and scale products without wasting time on technical firefights.

Hammad needed a platform that could do several things at once:

• Host mixed-format programs (on-demand video, live cohorts, downloads) in both English and Urdu without splitting his audience.
• Make community a native part of the learning journey so alumni stay engaged instead of drifting away.
• Give fast, human support during migration and afterwards, so technical problems don't interrupt learning or sales.
• Migrate about 6,000 students and multiple program structures quickly and cleanly, without doubling his platform costs or losing momentum.
• Preserve his active-learning approach — short lessons, clear implementation tasks, cohort accountability — inside a simpler admin and storefront.

Hammad’s relaunch on FreshLearn followed a deliberate, hands-on path:

1. Try & trust: He first explored FreshLearn on a smaller project and was sold by the human touch. "We really got amazed with the level of after-sales service that you offer," he says. That hands-on support was the tipping point.

2. Fast migration with human help: FreshLearn's team handled the heavy lifting: content moves, enrollment transfers, and structure setup. Hammad estimates that FreshLearn did "70–80% of the work," which meant he could quickly close his previous platform and avoid overlapping fees.

3. Rebuild the learner journey around active learning: Courses were restructured into short lessons with clear implementation tasks, cohort dates, and built-in community touchpoints so students didn't "leave my family once they're enrolled."Community became a feature of the curriculum, not an afterthought.

4. Centralize and productize content: Hammad consolidated English and Urdu versions of his LinkedIn programs, toolkits (365 content ideas, keyword lists), and recorded trainings into a single storefront.FreshLearn's UI made packaging and recommending products straightforward, improving discovery and upsell paths.

5. Give the launch runway: To focus on students and product, Hammad prepaid two years of service — buying time to relaunch funnels, test cohort formats, and iterate on content without platform distractions.