Why Owning Your Sales Channel Is Key: Benjamin's Journey from Udemy to FreshLearn
About Benjamin
Benjamin is a prolific and bestselling course creator with 21 successful courses in his portfolio. Over the years, he has built a strong reputation on platforms like Udemy, where his courses have reached thousands of students globally. Known for his expertise and engaging teaching style, Benjamin has established himself as a go-to educator in his niche.
Challenges of Relying on Marketplaces: Limited Control and Reduced Profits
While Udemy provided Benjamin with great visibility, he soon realized that on marketplace platforms, the focus is more on the end customers than the course creators. This left him with limited control over his business growth. Benjamin identified a few key challenges with relying solely on Udemy:
- Dependence on Marketplace: He had little control over the customer journey, pricing, or communication, which limited his ability to build lasting relationships with his students.
- High Commissions: Udemy’s commission structure significantly cut into Benjamin’s profits, reducing the overall revenue he could generate from his courses.
Regaining Control and Maximizing Profits with FreshLearn
To regain control over his course business and maximize his profits, Benjamin chose to move his courses to FreshLearn. FreshLearn provided him with the tools and flexibility he needed to build and nurture direct relationships with his audience. By using FreshLearn, Benjamin was able to:
- Full Ownership of Customer Journey: With FreshLearn, Benjamin had complete control over the entire customer experience—from pricing to communication—enabling him to tailor his offerings and engage more effectively with his students.
- Zero Commissions on Sales: Unlike marketplace platforms that take a significant share of revenue, FreshLearn allowed Benjamin to keep 100% of the profits from his course sales, improving his overall revenue.
- Lead Nurturing through Masterclasses: Benjamin used FreshLearn’s Masterclass feature to regularly engage his leads, offering high-value content that helped convert prospects into paying customers. This strategy helped him grow his audience and increase direct sales through his own platform.
By transitioning to FreshLearn, Benjamin was able to create a more sustainable and profitable business model that placed him in control.
Driving Growth and Maximizing Results with FreshLearn
Since migrating to FreshLearn, Benjamin has experienced remarkable growth in his course business:
- Higher Revenue: By eliminating high marketplace commissions, Benjamin saw a significant increase in his overall profits, keeping 100% of the sales made on his own platform.
- Increased Lead Conversion: Through regular Masterclasses and direct engagement on FreshLearn, Benjamin was able to nurture his leads more effectively, resulting in higher conversion rates and a growing customer base.
- Stronger Brand Control: With complete ownership of the customer journey and pricing, Benjamin was able to reinforce his brand and deliver a more personalized experience, leading to better customer satisfaction and loyalty.
By leveraging FreshLearn’s capabilities, Benjamin has not only taken back control of his business but also set the foundation for sustainable growth.
“Thanks to FreshLearn, a major portion of my income now comes from paid masterclasses. It's incredibly easy to create them, link to Zoom, and automatically send email reminders to registered members worldwide.”
Benjamin Schollän
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