From Global Speaker to Digital Educator: How Amanda Gore Transformed Her Joy Program Into a Scalable Online Academy with FreshLearn

Amanda had spent 25+ years perfecting her message on stages around the world, but her impact was limited by geography and event-based delivery. She needed to:

• Convert her extensive speaking content and proprietary methodologies into an engaging online course that maintains the energy and transformation of her live presentations.
• Make her teachings accessible to individuals who couldn't afford or couldn't travel to her keynotes.
• Build a community around her work so students feel part of "The Joy Project" family, not just isolated online learners.
• Maintain her high standards for production quality and learner outcomes while scaling to thousands of students.
• Create a platform flexible enough to support advanced pedagogy: live cohorts, downloadable frameworks, guided exercises, and community touchpoints, not just video playback.

Amanda chose FreshLearn to architect an online platform that could handle:

1. Multi-format course design: Structured video lessons combined with daily exercises, implementation tasks, and reflection prompts that mirrored her interactive speaking style.
2. Live + On-Demand blending: Offering recorded courses for self-paced learners while maintaining live cohort experiences for students who thrive with group accountability and real-time interaction.
3. Community as curriculum: Integrating discussion forums, live check-ins, and cohort-based accountability so that completing the course meant joining a lasting community, not just consuming content.
4. Production quality that matches her brand: Working with FreshLearn's support team to ensure every video was professionally edited, every framework was clearly visualized, and the overall experience felt premium and credible.
5. Outcomes-focused structure: Organizing courses around concrete results, changed beliefs about self-worth, practical tools for managing fear, techniques for building joyful workplace cultures, rather than just information delivery.

Amanda's launch on FreshLearn followed a deliberate, learner-first approach:

1. Partnership approach to migration: FreshLearn's team worked closely with Amanda to understand her pedagogy, her audience, and her vision. Rather than a hands-off platform provider, FreshLearn became a strategic partner in translating her speaking expertise to the digital format.
2. Course architecture around outcomes: Amanda restructured her content into modular units with clear learning objectives, daily exercises, implementation tasks, and reflection prompts. Each course was designed so students would complete it not just informed, but transformed.
3. Cohort experiences that build community: Instead of treating cohorts as optional add-ons, Amanda designed them as the centerpiece of her program. Live sessions, group accountability, and peer connection became integral to the learning journey.
4. Blending advanced pedagogy with simplicity: FreshLearn's platform allowed Amanda to implement sophisticated teaching methods: branching logic, resource recommendations, and progress tracking, all without requiring technical expertise or platform firefighting.
5. Long-term commitment to growth: Amanda invested in FreshLearn's partnership model, prepaying for extended service to give herself breathing room to refine her courses, test new cohort formats, and experiment with advanced programs without platform distractions.

• Scaled her impact from stages to students: Amanda now reaches thousands of learners globally who previously had no access to her work, multiplying her reach and impact without compromising quality or intimacy.
• Built a lasting community: Students don't finish a course and disappear. The community features keep alumni engaged, creating repeat purchases, referrals, and a network effect that strengthens her brand.
• Maintained transformation-focused pedagogy: FreshLearn's flexibility allowed Amanda to preserve what made her keynotes powerful: clear frameworks, actionable exercises, real-world application, and the feeling of being part of something larger, inside the digital format.
• Improved outcomes and retention: Students completing her courses report measurable changes: increased self-awareness, reduced workplace anxiety, improved team dynamics, and sustained behavior change. High retention rates and strong peer feedback indicate the community-based approach is working.
• Bandwidth to innovate: With the technical and operational aspects handled, Amanda is launching new specialized programs for 2026, including advanced offerings for executives and specialized cohorts around emotional intelligence in leadership.
• Built a sustainable business model: The combination of on-demand courses, live cohorts, and community creates multiple revenue streams and higher lifetime customer value, making her digital academy a sustainable business alongside her speaking practice.

Amanda's Favorite Student Success Story

A mid-career professional from a Fortune 500 company took Amanda's online program while navigating a major leadership transition. Through the course, she worked through her core fears: "I'm not good enough" and "I don't belong", and gained practical frameworks for managing her inner dialogue and building authentic team connections.

Six months after completing the program, she was promoted to a senior leadership role and credited the course with giving her the emotional intelligence and self-awareness to step into that responsibility with confidence. She later enrolled in Amanda's advanced cohort and became a champion for her entire organization, bringing The Joy Project's philosophy into their culture-building work. "The course didn't just teach me about joy," the student told Amanda. "It gave me permission to be human at work and showed me how to lead from that place authentically."