Breaking Boundaries: How Oxford Mindfulness Foundation Expanded Reach and Impact with Hybrid Online Training
About Oxford Mindfulness Foundation
The Oxford Mindfulness Foundation is internationally recognized for its mindfulness teaching and training, collaborating with several international organizations, including the Department of Psychiatry at the University of Oxford, since 2007. OMF’s mission is to create a world where mindfulness is universally accessible, understood, and embraced across all areas of society.
In-Person Training Alone Restricts Growth and Accessibility.
Relying solely on in-person training is holding back the Oxford Mindfulness Foundation's ability to reach a wider audience and achieve its mission of promoting mindfulness. The current model presents several critical challenges:
- Limited Reach: Only a small number of participants can access the training due to location constraints.
- Restricted Frequency:The foundation can conduct only a few cohorts per year, slowing down expansion efforts.
- High Costs for Students:Participants face additional expenses for logistics, accommodation, and travel, making the training less accessible to many.
- Automated Communication: Tim set up email sequences to welcome and engage his course participants automatically.
These limitations not only hinder growth but also reduce the foundation's potential impact, preventing those who need it most from benefiting. To expand mindfulness effectively, a new, more inclusive approach is needed.
Launch Hybrid Online Trainings to Expand Reach and Preserve Quality.
The Oxford Mindfulness Foundation team decided to embrace a new era of mindfulness education with hybrid online training, blending the best of instructor-led sessions, self-paced learning, interactive assessments, and engaging assignments.
This innovative approach not only preserves the high standards of our in-person programs but also opens the door to a wider, more diverse audience. By breaking free from traditional limitations, we create a dynamic and flexible learning experience that maximizes both reach and impact.
To bring this vision to life, the OMF team began the search for an e-learning platform that is not only easy to use and feature-rich but also affordable and supported by reliable customer service.
Implementing FreshLearn: A Strategic Shift to Online Hybrid Training Success
The OMF team chose FreshLearn for its user-friendly interface, robust features, affordability, and reliable support, providing a seamless experience for both instructors and participants.
- Redesigning Courses for Hybrid Delivery: Mindfulness courses were adapted into a hybrid format using FreshLearn's tools, combining instructor-led sessions with self-paced modules, quizzes, assessments, and assignments to ensure a dynamic learning experience.
- Leveraging the Community Feature:FreshLearn’s community feature enabled participants to connect, share insights, ask questions, and support one another, fostering a collaborative and engaging learning environment.
- Launching a Pilot Program:A pilot program on FreshLearn tested the hybrid format, with participant feedback used to refine content, enhance usability, and improve engagement.
- Training and Onboarding: Instructors and support staff were trained on FreshLearn's features to ensure effective platform management and provide prompt support to participants.
4X Increase in Cohort Intake with FreshLearn's Hybrid Online Training!
By adopting FreshLearn's hybrid online training platform, OMF rapidly expanded its reach and impact, increasing cohort intake from 1 to 4 within a short period. The new format reduced barriers to participation, enhanced engagement, and provided a scalable model for growth.
- Expanded Reach and Accessibility: Increased cohort intake from 1 to 4 by removing geographical and financial barriers, attracting a larger and more diverse audience.
- Boosted Engagement: The community feature fostered collaboration and interaction, leading to higher course completion rates and participant satisfaction.
- Improved User Experience and Scalability:Positive feedback on the platform’s usability and flexibility enabled OMF to scale effectively and continue broadening its impact.
“Moved from training only few offline to training thousands of mindfulness coaches online worldwide.”
Per Norrgen
Teaching Partner, Oxford Mindfulness CenterLaunch your online course today.
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